Communicating with Peers in the Franchise System
One of the best things you do to help yourself and your business, after becoming part of a franchise system, is to maintain communication as regularly as possible with your peers in the franchise network. Especially those within the same region. Simply call them up and have a little chat. As fellow franchisees, it’s more than likely that you’ll find a long list of things to talk about.
You can help each others’ business by :
- Learning from each others experiences.
- Learning about any particular pitfalls, the other may have been exposed to..
- Getting better leads.
- Acquiring new tactics to deal with employees or customers.
There’s also the wonderful benefit of feeling that you’re not alone in your hectic business world, by talking with someone else who knows exactly what you’re going through. If you’ve just had and awful experience with a particularly difficult customer, who better to complain to than someone who’s likely to have had an equally awful experience at some point in their business life? Exchanging stories and anecdotes about the franchising worlds with your peers will not only give you all a few laughs, but will also break the ice between you, which will enable you all to be of help to each other in the future.
Get to know fellow franchisees. Staying up-to-date with the latest news about other franchisees may prove to be beneficial in more ways than one. Important things to learn about them include :
- Knowing who their biggest clients are.
- Knowing whether any of their services have been taken up by the government.
- The number of employees at their disposal.
- Who assumes the leading positions in their businesses.
- The amount of work they are handling
- Any vacation plans coming up soon.
- The names of their family members, friends, etc.
Having knowledge of such matters is important for you and your business. This is because you never know when you might be placed in a situation where you have to seem in the know regarding other franchisees in the eyes of your customers.
Also, using major names and accounts in your business can always help you fulfill the time-honored tradition of name-dropping! After all, it has become an accepted part of business discussions.
This knowledge may eventually help you boost your sales by entering into joint accounts, if you know exactly with whom this may be a possibility and which possibility is the best for you and your business. If you value your part as a member of a bigger team, then you will end up reaping benefits together with the other members of this team. After all, nobody ever said franchising was simply about a brand name.