You’re at that crucial point which will start your franchising career, that moment when you put your signature down on the dotted line of the franchise agreement. Signing isn’t as easy at it sounds, though. Reading the terms and clauses in the agreement may send you into a whirlwind of second thoughts. By the time you actually get to the dotted line at the bottom of the contract, you’ll be wondering what you’re getting yourself into.
This is probably something that goes through the mind of every individual going into franchising, yet it clearly hasn’t diminished the size of the business as there are about half a million franchising outlets in the United States alone.
Getting a franchise attorney to negotiate some of the terms involved may turn out to be a huge waste of time. While legal consultation is generally a good idea, you can’t depend solely on your attorney to navigate you through your agreements.
Negotiation is generally easier when dealing with a relatively small franchiser. Presenting your case wisely and stating your reasons eloquently are usually sufficient to tilt the agreement more in your favor. It’s a different matter with larger franchisers altogether. Most of their contracts are ironclad and aren’t up for negotiation. In this case, you have to convince your franchiser of what a valuable asset you will be to the company. Calmly explain how much you can help their franchising system and hope for the best.
Demonstrate your skills, talent and devotion to the franchising team and you may just sway the franchiser enough to modify their agreement clauses enough so that you won’t feel that the situation is completely unfair to you.
Don’t lose hope when you see your contract but don’t get sucked into a bad agreement either. Consider this before signing the dotted line.
Getting the Best Out of Your Franchise Agreement - To learn more about this author, visit Sebastien Page's Website.
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Anne Barr
Anne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations,
networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business
ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Sebastien Page
(Visit Sebastien's Website)
Sebas
tien Page is Director of Marketing for
Wo
rldFranchising.com, the most
comprehensive information resource for
potential franchise buyers. The company
also publishes franchise best sellers such
as Bond's Franchise Guide, and Top 100
Franchises Guide. Before joining
WorldFranchising.com, Page was Marketing
Manager for Franchise.com where he
successfully led the Marketing Department.
Sebastien Page is very active in the
franchise community and he often writes
about franchising, sales and marketing.
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