Is it Ethical for a Franchiser to Sell his Concept as a Franchise?
Is it Ethical for a Franchiser to Sell his Concept as a Franchise?
However, selling is not a particularly good decision for someone who hasn’t been a franchiser for long. Many franchising consultants would cringe at the idea of a rookie franchiser adamant on the idea of selling their franchise, despite not even having sufficient time to perfect a business model. This is an especially unwise decision if not enough capital is on hand. This is because franchising a concept takes a few millions, at the very least. These millions don’t last very long, either if the franchiser isn’t careful and cautious with every penny coming out of his/her pockets.
Selling your business concept as a franchise should be preceded by enough years of very hard work, a successful tried and true business model and a solid capital in the bank. So before making that move, consult an expert and carefully assess your condition before making a huge mistake in more ways than one.
Is it Ethical for a Franchiser to Sell his Concept as a Franchise - To learn more about this author, visit Sebastien Page's Website.
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From a practical point of view, a franchiser who has found success selling the services and products of franchising outlets for public consumption, has a pretty rewarding business concept which is potentially profitable if sold. However, this is not applicable in all cases and it’s especially risky to assume so if you’re a franchise buyer. Many franchisers though would argue that if they have in fact meticulously crafted a successful business model over years of hard work, then they certainly have every right to sell it to others who would like a shot at this sort of success in the franchising business world.
However, selling is not a particularly good decision for someone who hasn’t been a franchiser for long. Many franchising consultants would cringe at the idea of a rookie franchiser adamant on the idea of selling their franchise, despite not even having sufficient time to perfect a business model. This is an especially unwise decision if not enough capital is on hand. This is because franchising a concept takes a few millions, at the very least. These millions don’t last very long, either if the franchiser isn’t careful and cautious with every penny coming out of his/her pockets.
Selling your business concept as a franchise should be preceded by enough years of very hard work, a successful tried and true business model and a solid capital in the bank. So before making that move, consult an expert and carefully assess your condition before making a huge mistake in more ways than one.
Is it Ethical for a Franchiser to Sell his Concept as a Franchise - To learn more about this author, visit Sebastien Page's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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