Franchising can be a wonderful, fulfilling experience – but it can also be a depressing, disenchanting experience. Unfortunately, there are a number of franchisees that, much to their discouragement, are faced with the harsh realities of franchising. Why? Take a look at the following mistakes many entrepreneurs attempting to become franchisees make.
1) They're just not suited for franchising. Sometimes the simplest explanation is the correct one. Before you invest in a franchise, take the time for some good old self-evaluation: are you ready to be a team player in a larger organization and adhere to that organization's guidelines and structure? If this concept makes you uncomfortable, you might want to stick to being an independent business-owner.
2) They weren't knowledgeable enough about the product they're selling. A good rule of thumb is that you should always know about whatever it is you're trying to sell. How can you promote something if you don't know it inside and out? Are you comfortable selling the product, knowing what it's all about? Due diligence is a must – be sure to do it before you invest!
3) They neglected to talk to other franchise owners. Get an idea what franchising is all about and talk to other franchise owners -- knowing a little bit about one franchisee who happens to be relatively successful isn't enough. Make sure you talk to several franchisees with varying experiences so you know for sure whether or not investing in a particular business or concept is right for you.
4) They underestimated the costs. Many a franchise owner will prepare for the initial outlay of money but fails to prepare for the ongoing financial needs that come with his investment. Do the math beforehand: make sure your detailed budget allots for both startup costs and operational costs for at least three years.
5) They didn't read the franchise agreement carefully. It's amazing how most people skim over important documents when they really ought to read them. I know it's tempting, but don't do it. It's crucial that you understand the terms of your franchise agreement, and the UFOC/FDD document as a whole.
6) They didn't have adequate legal counsel on hand. Franchise agreements are long and complicated; it's good to have a good attorney on hand who can explain the terms to you. After all, you don't want to sign documents you don't fully understand!
7) They don't get everything in writing. Be sure to get everything in writing. You want documentation of every promise they've ever made to you, because you don't know when you'll need to pull that documentation up!
8) They failed to carefully assess the competition. Just because you've got a good location doesn't mean you'll be successful. Be sure to evaluate your competition and plan a competitive strategy before opening your franchise.
9) They underestimated the time commitment. Operating a franchise takes more time than many new franchisees realize. Sure, it's advantageous to start out with a recognizable name, but running a business is running a business, all the same. Be sure that your family and loved ones are behind such a huge commitment.
10) They lacked adequate marketing. Products don't sell themselves. A particular product may be recognized by the public, but the public also recognizes the products provided by your competition. In order to be successful, franchisees need to do their share of local marketing and promotion, because the franchisor can't do it all.
Sebastien Page is Director of Marketing for WorldFranchising.com, a website that provides franchise information to potential franchise buyers.
Most Common Franchising Mistakes - To learn more about this author, visit Sebastien Page's Website.
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Sebastien Page
(Visit Sebastien's Website)
Sebas
tien Page is Director of Marketing for
Wo
rldFranchising.com, the most
comprehensive information resource for
potential franchise buyers. The company
also publishes franchise best sellers such
as Bond's Franchise Guide, and Top 100
Franchises Guide. Before joining
WorldFranchising.com, Page was Marketing
Manager for Franchise.com where he
successfully led the Marketing Department.
Sebastien Page is very active in the
franchise community and he often writes
about franchising, sales and marketing.
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