Many who have experience in running franchise companies will agree on one aspect : selling to aggressive franchise buyers is never a good idea. The thing is, franchising isn’t simply about selling franchises, but rather about choosing the best candidates available to do the promotion. An applicant you should always steer clear from when choosing a buyer, is the one who is the most hostile and unpleasant. This is because you may just realize down the road that this hostility and unpleasantness has carried over to his or her dealings with customers leading to many problems and losses down the road, which could have been easily avoided.
These franchise buyers are characteristically selfish and go into any project with a discernible greed. They don’t necessarily care about you or your brand name and consequentially don’t really care about the both of you coming out of your project as winners. These are the buyers who don’t understand the essence of team work or a successful business relationship and will eventually do you more harm than good.
You’re better off searching for an intelligent, hardworking, franchise buyer who’s willing to be part of the team and this is the type who will eventually help you reach your goals and expand your business. Keep this in mind for the future.
Selling to Hostile Franchise Buyers is Never a Good Idea - To learn more about this author, visit Sebastien Page's Website.
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Sebastien Page
(Visit Sebastien's Website)
Sebas
tien Page is Director of Marketing for
Wo
rldFranchising.com, the most
comprehensive information resource for
potential franchise buyers. The company
also publishes franchise best sellers such
as Bond's Franchise Guide, and Top 100
Franchises Guide. Before joining
WorldFranchising.com, Page was Marketing
Manager for Franchise.com where he
successfully led the Marketing Department.
Sebastien Page is very active in the
franchise community and he often writes
about franchising, sales and marketing.
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