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FRANCHISING IS AN EXPANSION METHOD

FRANCHISING IS AN EXPANSION METHOD

1. Expansion Capital – Franchisees furnish most of the capital required for the franchisor’s expansion - equity, business loans - for the development of real estate, leasehold improvements, FF & E (furniture, fixtures & equipment), inventory, pre-opening and ongoing working capital.

2. Local Unit Management – Franchising provides the franchisor with the motivated and effective local management needed to ensure a professionally operated business. Unlike a typical employed manager, the franchisee makes a financial and personal investment in the business and therefore, remains highly motivated.

3. Time to Market – Because franchisee’s provide the expansion capital and local management, the franchisor can expand at a faster rate than if the franchisor was required to raise the needed expansion capital, recruit and train local management and build the "company operations" infrastructure that would be needed to expand outside the franchisor’s current local marketing/trade area.

Franchising can be Very Profitable - According to the International Franchise Association, the average new franchisor sells 6-8 franchises in their first 12 months and 15-20 thereafter. With franchise fees averaging $20,000 - $30,000, that's a potential income of $120,000 to $150,000 in franchise fee income in your first 12 months. In addition, franchisees are generally required to pay you - the franchisor - an ongoing monthly royalty of 5-8% (national averages) of their gross sales. Using a basis of $500,000 first year gross sales per franchise location as an average, your annual royalty income will exceed $200,000 from these initial franchisees. You may also receive income (10-20% mark-up) from any proprietary products that are unique to your business and only available from you. Also, most franchisors require their franchisees to spend a minimum of 3% of gross sales for local advertising of their business - (which promotes your trade name at the same time) and the franchisee contributes 1% of their gross sales to the franchisor to cover the cost of producing professional advertising materials and programs.
FranchiseConsulting.Net specializes in assisting companies develop a successful (and highly profitable)franchise program.

THE CRITERIA TO DETERMINE YOUR “FRANCHISEABILITY”
• A good track record of profitability.
• A unique or unusual concept.
• Broad geographic appeal.
• Relatively easy to operate.
• Relatively inexpensive to operate.
• Easily duplicated.

With over 30 years experience - domestic and international - and over 400 franchises sold worldwide, and author of "Franchise Sales & Marketing Strategies" - I can generally have your company ready to begin franchising within 45-60 days (non-registration states).

Service includes:

1. Development of Franchise Disclosure Document (FDD), Franchise Agreement, Required Exhibits.
2. Development of Operating Manuals - Operations, Marketing, Site Selection
3. Consultation on Layout & Design of Franchise Sales Brochure
4. New Franchisor Training - utilizing my book "Franchise Sales and Marketing Strategies"
5. Will consider handling your initial franchise sales.





FRANCHISING IS AN EXPANSION METHOD - To learn more about this author, visit Chuck Woolweaver's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website


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About The Author


Chuck Woolweaver
(Visit Chuck's Website) Chuck Woolweaver has been actively involved in the restaurant and franchise industries for over 28 years and has developed over 400 franchised locations worldwide and is President of FranchiseConsulting.Net located in Boca Raton, Florida. He specializes in franchise development, marketing and sales and restaurant development and has been retained by a variety of companies in the United States, Far East, Middle East, Mexico, Canada and Europe for projects involving the development of restaurant facility designs and specifications, composing and publishing operating, business, and marketing manuals, development of menus and recipes, site selection, vendor selection and financial planning. Additional projects the company was involved in include franchise program development encompassing the creation and preparation of uniform franchise offering circulars, franchise agreements, franchise sales aids (in various media), and conducting franchise sales and marketing training. Chuck Woolweaver has written and published a number of articles on franchising some of which can be viewed on this web site.

Chuck Woolweaver is a Silver author on EvanCarmichael.com
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