Chuck Woolweaver Articles
International Franchising Checklist - Click To Read Article
If the growth of U.S. franchising continues at its current rate, domestic sales alone could top the $1 trillion mark by the year 2002, says the International Franchise Association, the world's oldest and largest organization representing the sector. Franchisors are also finding fertile ground for their operations beyond U.S. borders, reports a study by the IFA Educational Foundation.
FRANCHISING IS AN EXPANSION METHOD - Click To Read Article
Franchising offers a number of significant benefits and solutions in terms of expansion capital, local unit management and time to market.
Development of A Franchise Program - Click To Read Article
A company that decides to franchise must have a clear understanding of how it will support franchisee operations, how it will foster communications with franchisees, what financial results the company and its franchisees can anticipate, and how it will market its franchise once it has the franchise program in place. Some key considerations for each of these aspects of a franchise program are discussed below.
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