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Turning you business into a franchise - Click To Read Article
There are very essential questions that you must ask yourself before entering into the fanchise sector. They are not quetions that you would expect your solicitor or account to ask, but they need to be asked as you are about to become intrinsicaly involved with a number of people who will trust and follow you. Morals and ehtics are not words that are used often in business and are often concidered as 'wimpish'or of no consequence in the world of business. In franchising they are essential. If you do not give them the attention that they deserve, you will not remain a Franchisor for long. We all know that bad news travels at twice the speed of light and good news travels on horse-back. A disatified and unhappy Franchisee will tell the world and your dreams of wealth in franchising will tumble like the walls of Jerico.

What is a Franchise - Click To Read Article
A franchise is a simple method of expanding a business system using a legal document to secure the IP. However, there are more aspects to a franchise than just the legal rammifications. People develop franchises and people buy franchises - what it means to them is much more than the legal structure.

Creating a Franchise
- Click To Read Article
The first question that an individual or company needs to ask before taking the franchising route to growth. Is franchising the best method of business expansion for you? Do you have the personal attributes to be a franchisor? What are your motives for contemplating the utilisation of a franchise system?

Buying Into a New Franchise System
- Click To Read Article
Being the 'First cab off the rank' - the first Franchisee into a new franchise system is very risky and it need twice as much thought and consideration before commiting oneself to a binding contract. However, there are some very positive aspects to being the number one Franchisee. You will need to be braver, spend more time investigation the offer and getting to knoe the integrity of the Franchisor. Special deals and special conditions can be negotiated which will be of benefit to both the Franchisee and the Franchisor.

Enthusiasm Makes all the Diferrence
- Click To Read Article
In business, as in every venture in life, the common denominator of success is Enthusiasm. No one ever became a success by mistake. Ethusiasm is the key to winning in sales, marketing, sports and all human endeavours. Included in this article is a little excercise that is designed to be read aloud in a group (or alone in front of a mirror) with prizes given to the person who delivers the most enthusiast presentation.

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About the Author


Colin Mackie
(Visit Colin's Website)
Colin Mackie has had over 20 years of experience in the franchise sector within Australia and has acheived a number of records that still hold today in this area of business. Colin's main expertise is in the area of franchise development where his comapny will assemble all of the required documents after a fair, equitable and viable franchise concept has been investigated and accepted as the best form of franchise system for a particular business of industry type. His personal business experience is exceptional and covers such a wide area of business types that his knowledge is often seen as unequaled by many of his associates. One area where his company excells is in the area of Franchisee Selection. Colin feels that you should never 'sell' a franchise, but select people who, after investigation, will have an above average potential for success. Colin and Enterpise 21 have also developed a system of personal development that is essential in getting the attitude of Franchisees and staff into a place where sucess will be acheived much more easily and with a much more positive attitude. Colin is available for events and workshops by request.
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