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Colin Mackie Articles

Written by: Colin Mackie

Enthusiasm Makes all the Diferrence - Click To Read Article
In business, as in every venture in life, the common denominator of success is Enthusiasm. No one ever became a success by mistake. Ethusiasm is the key to winning in sales, marketing, sports and all human endeavours. Included in this article is a little excercise that is designed to be read aloud in a group (or alone in front of a mirror) with prizes given to the person who delivers the most enthusiast presentation.

Creating a Franchise - Click To Read Article
The first question that an individual or company needs to ask before taking the franchising route to growth. Is franchising the best method of business expansion for you? Do you have the personal attributes to be a franchisor? What are your motives for contemplating the utilisation of a franchise system?

Yesterday's Wisdom - Mrs Caulder - Click To Read Article
Here lie the bones of Servicorous - the good old fashioned service dinosour is now extinct and but a mere memory for those still alive to remeber what the word actually means. SERVICE. Treating a customer as a client. Giving them recognition and respect. Letting them know that they are important and of value.

What is a Franchise - Click To Read Article
A franchise is a simple method of expanding a business system using a legal document to secure the IP. However, there are more aspects to a franchise than just the legal rammifications. People develop franchises and people buy franchises - what it means to them is much more than the legal structure.

Turning you business into a franchise - Click To Read Article
There are very essential questions that you must ask yourself before entering into the fanchise sector. They are not quetions that you would expect your solicitor or account to ask, but they need to be asked as you are about to become intrinsicaly involved with a number of people who will trust and follow you. Morals and ehtics are not words that are used often in business and are often concidered as 'wimpish'or of no consequence in the world of business. In franchising they are essential. If you do not give them the attention that they deserve, you will not remain a Franchisor for long. We all know that bad news travels at twice the speed of light and good news travels on horse-back. A disatified and unhappy Franchisee will tell the world and your dreams of wealth in franchising will tumble like the walls of Jerico.

Modern Rostering - Click To Read Article
In many businessess the most stressful job is working on and maintaining the staff roster. We are in the technological age but rostering for most SME's is the same as it was 100 years ago. Time consuming, laborious, stressful and very limited. It does not need to be like this.

Independents 90 - Franchises 2 - Click To Read Article
The failure rate of independent business continues to rise. The tougher economic times are putting even more pressure on single outlet small businesses. But, in Australia, and we believe other counties in the west, franchised businesess are not failing anywhere near the same rates. The publisised rate for franchises was a mere 2% over a five year period. Figures from the USA suggested that as many as 90% of all new food/hospitality businesses failed or changed hands because of poor profits. The reasons are many....

Enthusiasm- Makes All The Difference - Click To Read Article
No one ever became a success by accident. Success requires many skills, traits and attitudes. But one especially is the driver, the engine of success - enthusiasm. The power that can change the world. Make heros and win wars.

Buying Into a New Franchise System - Click To Read Article
Being the 'First cab off the rank' - the first Franchisee into a new franchise system is very risky and it need twice as much thought and consideration before commiting oneself to a binding contract. However, there are some very positive aspects to being the number one Franchisee. You will need to be braver, spend more time investigation the offer and getting to knoe the integrity of the Franchisor. Special deals and special conditions can be negotiated which will be of benefit to both the Franchisee and the Franchisor.





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