In the language of clarity:
Can your product be differentiated?
Can you point out that difference quickly?
Can you explain why the difference matters?
This is effective marketing.
To differentiate your product powerfully and clearly:
1. See it though the eyes of the public. (Insiders have too much knowledge.)
2. Ignore everything that doesn’t matter.
3. Focus on what the public actually cares about.
4. Say it in the fewest possible words.
5. Close the loopholes by anticipating the customer’s unspoken questions.
"When you are through changing, you are through."
- Bruce Barton
Clarity is the New Creativity. - To learn more about this author, visit Sam Haider's Website.
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