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Clarity is the New Creativity.

Written by: Sam Haider

Article Overview: In the language of clarity: Can your product be differentiated? Can you point out that difference quickly? Can you explain why the difference matters? This is effective marketing.

Clarity is the New Creativity.

In the language of clarity:
Can your product be differentiated?
Can you point out that difference quickly?
Can you explain why the difference matters?
This is effective marketing.

To differentiate your product powerfully and clearly:
1. See it though the eyes of the public. (Insiders have too much knowledge.)
2. Ignore everything that doesn’t matter.
3. Focus on what the public actually cares about.
4. Say it in the fewest possible words.
5. Close the loopholes by anticipating the customer’s unspoken questions.


"When you are through changing, you are through."
- Bruce Barton

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Article Tags: bruce barton, clarity, effective marketing, insiders, loopholes, unspoken questions



Related Forum Posts
Re: Clarity Trumps Persuasion - Jeff, Thanks, great stuff !!! Clarity or "KEEP IT SIMPLE" is probably the best advice anyone can ever give or get when involved in any business or personal situation. Over 30 years of manufacturing ladies apparel has taught me two critical business lessons: 1-You will never get a 100% perfect outcome so In the BEGINNING,take your time, exhaust all your resources and energy and plan, plan, plan. . . If it STARTS off right it you'll get close to the desired outcome. 2-Keep it simple I now will add "Clarity" to my formula for success. CLARITY AND KEEPING IT SIMPLE BREEDS SUCCESS . . . . I know the advice above is simple but isn't that what it's all about. Thanks Ringo, This information not only was great for my website but it reminded me that "keeping it simple and clear" got me and my teams through some wicked situations Best wishes Barry
Re: Clarity Trumps Persuasion - Wow, I would really recommend everyone to go through the presentation. It's not so much that it's new information, but their presentation simply reaffirms in a concise way what we know about marketing and sales conversion. Clarity trumps persuasion indeed!
Essential Leadership skills - Delegate Serve Creativity optimistic smart Focused Reliable honest Good sense of judgment consistent... It all comes from the confidence from within
3 for 1 - Thats a tough job, a single word as an expression of thought for a word like 'internet' is sure a difficult one ! However, I could think of a number of them - they are : 1. Creativity 2. Freedom 3. Universe Hope this is of help.
Internet Marketing - Creativity or originality would be good words. you might want to try two words; after all, you are trying to suggest a complex idea that combines at least two concepts: marketing and internet. in other words, the concept has to evoke an action (marketing), how (honestly, responsibly?) and by what means you are going to carry that action out (internet). I hope this helps; Good luck!


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