What support should you get for your franchise
What support should you get for your franchise
When you are looking for a franchise opportunity, being able to spot a strong franchiser is important.
One of the most enticing reasons to buy into a franchise is the support the franchiser is able to offer. But just like any other industry, differences exist between organizations, and learning what to look for when shopping for a franchiser will be invaluable. Good franchise organizations offer a wide range of support, while weak ones do not. Whether it’s offering new buyers lengthy and detailed training or having access to franchisee owner organizations, finding a good support structure is a good sign the franchise is doing well. Here is a list of a few things you can look for when trying to determine if the franchise you’re interested in is committed to supporting new buyers.
1. Training. It goes without saying that a new franchise will have to have employees that know what to do. Franchisers always train new franchisees, but there is a wide range of training styles. From simple manuals to expensively produced DVD’s to seminars and in-person sessions, knowing how the franchiser trains new buyers is important. A strong training program is a good sign, while a weak one doesn’t bode well.
2. Site preparation. Whenever a new franchise sets up shop, well…it needs a shop. Your franchiser should be able to help you scout a good location or at least give you advice on what kinds of sites you need to look for. Help with securing the lease or getting specific terms is also possible. You can expect to get details on fixtures and equipment that need to go into the site, and maybe even help securing contractors to put them in.
3. Marketing. The hallmarks of a good marketing plan are details. Your franchiser’s marketing plan should be able to lead you through the steps you need to take and what advertisers you should use. A superb organization may even secure the advertising on your behalf.
4. Availability. As you never know when a problem will arise, your franchiser should be open to communication whenever you need them. That doesn’t necessarily mean a 24-hour hotline, but being able to talk to organization executives and support staff is important. Also, if the franchise has an owner association or advisory committee that you can join, this is a good sign. A strong franchise usually has owners who are able to talk to one another freely and openly, without having to hide anything from each other.
5. Complete agreement. A strong franchise agreement is one that leaves nothing unsaid. Territory, rights, duties, fees and everything else need to be spelled out and fully detailed. However, don’t let the length of a franchise agreement fool you. The details of the agreement need to be specific and clear, not just long. Having a franchise specialist look over the franchise agreement is always advisable, as they’ll know how to spot the differences between a long agreement and a complete agreement.
What support should you get for your franchise - To learn more about this author, visit Ian Macleod's Website.
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WHAT YOUR FRANCHISER SHOULD BE ABLE TO PROVIDE
When you are looking for a franchise opportunity, being able to spot a strong franchiser is important.
One of the most enticing reasons to buy into a franchise is the support the franchiser is able to offer. But just like any other industry, differences exist between organizations, and learning what to look for when shopping for a franchiser will be invaluable. Good franchise organizations offer a wide range of support, while weak ones do not. Whether it’s offering new buyers lengthy and detailed training or having access to franchisee owner organizations, finding a good support structure is a good sign the franchise is doing well. Here is a list of a few things you can look for when trying to determine if the franchise you’re interested in is committed to supporting new buyers.
1. Training. It goes without saying that a new franchise will have to have employees that know what to do. Franchisers always train new franchisees, but there is a wide range of training styles. From simple manuals to expensively produced DVD’s to seminars and in-person sessions, knowing how the franchiser trains new buyers is important. A strong training program is a good sign, while a weak one doesn’t bode well.
2. Site preparation. Whenever a new franchise sets up shop, well…it needs a shop. Your franchiser should be able to help you scout a good location or at least give you advice on what kinds of sites you need to look for. Help with securing the lease or getting specific terms is also possible. You can expect to get details on fixtures and equipment that need to go into the site, and maybe even help securing contractors to put them in.
3. Marketing. The hallmarks of a good marketing plan are details. Your franchiser’s marketing plan should be able to lead you through the steps you need to take and what advertisers you should use. A superb organization may even secure the advertising on your behalf.
4. Availability. As you never know when a problem will arise, your franchiser should be open to communication whenever you need them. That doesn’t necessarily mean a 24-hour hotline, but being able to talk to organization executives and support staff is important. Also, if the franchise has an owner association or advisory committee that you can join, this is a good sign. A strong franchise usually has owners who are able to talk to one another freely and openly, without having to hide anything from each other.
5. Complete agreement. A strong franchise agreement is one that leaves nothing unsaid. Territory, rights, duties, fees and everything else need to be spelled out and fully detailed. However, don’t let the length of a franchise agreement fool you. The details of the agreement need to be specific and clear, not just long. Having a franchise specialist look over the franchise agreement is always advisable, as they’ll know how to spot the differences between a long agreement and a complete agreement.
What support should you get for your franchise - To learn more about this author, visit Ian Macleod's Website.
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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