One of the operational traditions that you should establish early in your franchising program is holding annual conventions.
Conventions can be used to celebrate success, recognize high-performing and supportive franchisees, provide training, announce new programs, and prepare for the next year.
Your convention development might go something like this:
Number Franchises Convention
5-10 Held at a nice restaurant, or a golf outing with a meeting.
10-50 Meet at a nearby convention hotel for two days. Have meetings, dinners and activities sponsored by industry suppliers.
50-100 Meet at a resort hotel for two to three days. Have meetings, dinners and activities sponsored by industry suppliers. Bring in consultants and speakers who can help the franchisees become more successful.
100 to 500 Meet at a resort hotel for two to three days. Have meetings, dinners and activities sponsored by industry suppliers. Bring in consultants and speakers who can help the franchisees become more successful. Contract a named entertainer for one of the events.
There is no set rule regarding conventions, and there are companies that specialize in organizing annual conventions for franchise organizations. The Franchise Agreement normally requires franchisees to attend an annual convention at their expense, but you should limit the total number of days so that their cost won’t be excessive. Some business conventions have special activities for spouses and children.
You should consider issuing press releases to your industry and to the general business community before and after the convention.
We recommend that you always hold an annual convention of some sort. Even when you first start selling franchises, establish the tradition and have your first convention. Make it fun, and make it something to look forward to each year.
Annual Franchise Convention - To learn more about this author, visit John Power's Website.
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John Power
(Visit John's Website)
John Power, founder of Biltmore Franchise
Consulting, has extensive experience
developing and marketing businesses and
business opportunities. He has been in and
around franchising for over twenty years.
From 1980 through 1990 he conceptualized,
organized, and developed the American
Video Association. He grew AVA to 2,000
national members, before selling the
company it 1990. It was later merged into
another home video marketing company.
From 2000 to 2005, due to the nationwide
economic recession, he worked as a
contract marketing and human resources
consultant to several local and national
companies.
In 2005 Mr. Power began working as a
franchise development consultant on a
full-time basis. Since that time he has
helped more than two dozen companies
initiate and develop their franchising
program. He notes that there are many
companies whose owners are interested in
developing a franchise program, and who
need his specialized assistance.
Mr. Power is a “hands-on” franchise
consultant. He said, “I am the ‘nuts and
bolts’ person who puts this all together
for my clients.”
Mr. Power holds a B.S. degree with a major
in Marketing.
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