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Franchising as an Alternative to an IPO?

Guest post by: John Power

Article Overview: An attorney aske me if I offer franchise development as an alternative to an initial stock offering. Interesting. In response I wrote this article.

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Franchising as an Alternative to an IPO?

I was once discussing my franchise consulting work with an attorney, who responded, "Oh, so you help companies prepare to sell franchises, as an alternative to going public?" I thought this was an interesting observation, and one that bears a bit of comparison.

Issuing an IPO:

Franchising a Business:

It is easier, and less costly, to develop a franchise program than execute a successful IPO. Many small business companies can successfully begin selling franchises, even though an initial public offering may not be a possibility. Some of our local clients that have successfully developed a franchise program include: Yogis Grill, Valley Goldmine, and Zounds Hearing Aids.

The franchise company will be boosted by the success of their franchise sales, and system, and the franchisor can exercise flexibility and control in the development of the franchise system.

Yes, we would say that in many cases franchising can be a successful alternative to a stock offering. Franchising can be a very beneficial development and expansion strategy.

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About the Author: John Power
RSS for John's articles - Visit John's website

John Power, founder of AdvantaFran Franchise Consulting, has extensive experience in franchise development and sales. He has been in and around franchising for over twenty years.

In 2005 Mr. Power began working as a franchise development consultant, and developed his own botique franchise development firm. He has worked full-time in the franchise industry since that time.

He has developed a franchise consulting company with experience in all areas of franchising, from legal document preparation to marketing, sales and support, and has brought over 30 concepts to market in the past 7 years.

Mr. Power also offers "shared sales management" services, which allows new and emerging franchisors to benefit from his sales and marketing skills and experience, without having to pay for a full time sales manager. Also skilled in developing "Streams of Positive Content," he will help you increase your sales success by creating a large amount of positive information on the internet about your franchise offering.

Mr. Power is a successful instructor and teacher of the franchising industry and franchising principles, and presents training sessions for both new franchise brokers and employees of franchise companies.

You may contact Mr. Power at www.advantafran.com



Click here to visit John's website
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Related Forum Posts
Re: Re Franchise etc Re: Re Franchise etc - [quote="bmueller47":e0j0nu4t]Can you see a shift of various types of franchises? What I am thinking about is that today it is more difficult to create franchises, that has great appeal. More and more people want to have their business, but no interference of someone else.[/quote:e0j0nu4t] Not sure what you mean exactly but it is certain that more and more people want to have their own business but not more and more people know what they really want to do, or how to do it. And that's what franchising is all about. Franchising is not for an entrepreneur. An entrepreneur will do his own thing. People who buy franchises want a turn key business, with a proven model. Franchising in the US had never been that good. I don't have the exact numbers in mind but I know for sure that franchising is growing more and more as people are getting more and more aware of this business model.
Franchising vs. Licensing? Franchising vs. Licensing? - What is your opinion on Franchising vs. Licensing? Which is better?
Nominations for a new Franchising Moderator! Nominations for a new Franchising Moderator! - Is there anyone you'd like to nominate as our Franchising Moderator (or volunteers for the position)?
Great Article, chock full of info. Great Article, chock full of info. - Ian, Thank you for linking your article regarding Licensing vs Franchising. Its a good read.
Re: Hello from Captain Franchise Re: Hello from Captain Franchise - Hi BuzzAroundBooks, I actually found the site in my search for franchise networking. We're looking to make connections and also inform the general public about franchising. Franchising is often misunderstood because of the lack of knowledge. We're here to help and learn as well! Thanks!


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