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John Power Articles

Are You Ready to Franchise Your Business? - Click To Read Article
This self-evaluation will help you decide if you are ready to franchise your business.

Choosing a Name for Your Franchise Company
- Click To Read Article
Many new franchisors find it necessary to choose a new name for their franchise company when they begin preparing to selling franchises. Selecting a business name is an extremely important step in developing your franchise program. The right name can help your franchise expand more quickly. The wrong name can hurt you in both the short-term and long-run.Here are some suggestions about choosing a name:

Franchise Fees Produce Income, but be Careful
- Click To Read Article
When you receive a franchise fee you take on the obligation to train the franchisee, mentor them, and do almost everything possible to help them. However, income from franchise fees can be substantial!

Register Your Business Name
- Click To Read Article
When you begin selling franchises, you will want to have obtained a federal registration for your business name. This is obtained by making a filing with the United States Patent and Trademark Office. A franchisor licenses the business name to its franchisees, so it is important that the franchisor own and protect the name as much as possible. However, it is not necessary to have already obtained name registration before beginning to sell franchises.

Forming a Franchise Advisory Council
- Click To Read Article
An advisory council, comprised of franchisees, can help the franchisor understand the franchisees' needs, while providing accurate feedback on programs, suppliers, advertising, and other elements of the franchise program. A franchisee advisory council can also be a way to show appreciation to franchisees who are supportive and successful.

Expansion Models
- Click To Read Article
When you begin to think about expanding your business, several expansion models can be considered. Here is a brief summary of the most often-used expansion models.

International Franchise Expansion
- Click To Read Article
Once you start offering franchises, it may not be long before you begin receiving inquiries from individuals and firms interested in being part of your franchise program, or in opening franchised outlets, in other countries. While this may sound very interesting, the matter of international expansion should be undertaken carefully and deliberately. Most inquiries may be legitimate, but some could be looking to simply steal your ideas, brand, and concept, or take advantage of a new franchisor.

Franchise Formats
- Click To Read Article
There are several different franchise formats to consider when selling franchises. You might refer to these different formats as "flavors" of franchising. It is important to understand the differences so that you can properly develop your franchise program.

Annual Franchise Convention
- Click To Read Article
The annual franchise convention can be a valuable and important way to communicate, recognize, interact, communicate, and strengthen your franchise organization.

Franchising is a Design-Build Program
- Click To Read Article
You don't have to have all the details worked out before you begin your franchise program.

Is Franchising Scary?
- Click To Read Article
You really shouldn't be afraid of starting a franchise development program.

Handling Explosive Growth
- Click To Read Article
It is possible for a franchise system to grow so quickly that it gets out of control. Here are some thoughts about a reasonsable growth curve.

Buying a Franchise, Due Diligence
- Click To Read Article
Buying a franchise is a major investment. Buyers should carefully consider various aspects of the offering before making the purchase. Here are some suggestions.

How to Franchise
- Click To Read Article
How to franchise. Business owners should follow these steps when developing a franchise program.

"Untouchables" and "Discussables"
- Click To Read Article
You should carefully consider which elements of your franchise program you are willng to negotiate, and which parts of the program should not be changed from one franchise sale to the next.

Franchise Sales in the First Year
- Click To Read Article
Franchisors should carefully consider how and where they are going to sell franchises in the first year that they offer franchises.

Franchising vs. Licensing
- Click To Read Article
Frequently entrepreneurs look to licensing as a way to accomplish their expansion goals, thinking that it is less complicated and less expensive than franchising, but they should look carefully before thinking that licensing can accomplish the same thing as franchising.

The 7-11 Franchise Program
- Click To Read Article
The 7-11 Franchise Program may not be the best model for new franchise plans.

Franchising: Like a Fun Hike
- Click To Read Article
Franchising is a journey, a new experience for most, and can very very enjoyable.

Multi-Brand Franchising May be Declining
- Click To Read Article
We have seen the growth of franchise conglomerates that have multiple franchise brands. That trend may be declining.

Franchising Can Be a Legal Money Machine
- Click To Read Article
Franchising is a unique income producer, that with a successful offering, and produce above-average income.

The Cost of a Franchise Offering
- Click To Read Article
There are initial and ongoing costs to a franchise program. This article summarizes each and gives an idea of what the franchisor can expect.

Exhibiting at a Franchise or Trade Show
- Click To Read Article
You can build your business by exhibiting at franchise and trade shows. Here are some suggestions when you decide to exhibit.

Franchisees are Independent
- Click To Read Article
It is important that those visiting or doing business with your franchisees know that the business is independently owned and operated.

Franchisor Best Practices
- Click To Read Article
Once your franchise program is under way, you will want to work to improve the quality of your system. Here are some best practices that you should consider.

Franchise Operations Manuals
- Click To Read Article
Franchisors are required to provide their franchisees with an operations manual, outlining how the business may be successfully operated.

Franchise Registration States
- Click To Read Article
The franchise world is divided into registration and non-registration states. This will affect your franchise development program.

Franchise System Specifications
- Click To Read Article
Franchisors want each franchisee to operate indentically, as much as possible. The franchise specifications are used to establish that uniformity.

Franchisor Rebates from Suppliers
- Click To Read Article
Franchisors can receive rebates from required suppliers, but there are several things that should be first considered.

Prescreening Franchisees
- Click To Read Article
When you begin selling franchises, you will want to prescreen your franchise candidates. Here are some suggestions:

Good Employees for your Franchise Company
- Click To Read Article
The employees that you hire can, to a large degree, make or break your business. Here are some characteristics to look for when hiring employees. Does the perfect employee exist? Yes, but you have to look for them, and then develop them.

Franchise Your Business
- Click To Read Article
Before you begin to franchise your business, it is important to consider its "franchisability."


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About The Author


John Power
(Visit John's Website) John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co

John Power is a Platinum author on EvanCarmichael.com
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Untouchables and Discussables
Buying a Franchise Due Diligence
Franchising vs Licensing
Are You Ready to Franchise Your Business
Handling Explosive Growth
Franchise Your Business
Franchisor Rebates from Suppliers
Expansion Models
Franchise Registration States
Franchise Operations Manuals
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