Online, The Mind Thinks In Pictures!
Online, The Mind Thinks In Pictures!
Perhaps, but pictures built up in the mind of your prospect with words are even more important.
If you want to captivate someone's imagination, paint a picture with your words. When the mind really thinks, it thinks in pictures. If you're not creating mental images to get your point across, you're missing out on a lot of potential. You're just not hitting the nail on the head.
You're not scoring points.
Involve your audience, by getting them visualizing. If they have a problem you can solve, they need to see themselves feeling the pain, and applying your solution in their mind’s eye.
Here's a formula to do just that.
Describe a current action that you're prospect would rather not be doing, followed by an alternative action that is the result of you're solution. For example, if you repair roofs for a living.
Tell your prospect…..You can stop wondering and worrying about all that moisture seeping into the rafters, ruining the insulation, and rotting the structural integrity of you're home. Call today, for your f ree guide, "How to Contract Roofing Repairs". Within 30 minutes of getting your hands on this easy to understand 10 page report, you'll know exactly what questions to ask, how to spot so called tradesman that haven't a clue, and what to watch out for when it comes to outright slime ball con artists. A must read for anyone interested in getting a fair deal, from a reputable expert that gets the job done right… so you can relax.
One of the keys to creating mental imagery is to use action words. In the above example wondering, worrying, seeping, ruining, rotting, getting your hands on, ask, spot, watch out for, getting, and relax, are all verbs that spark images. The adjectives, easy to understand, so-called, slime ball, fair, and reputable, also aid in creating the visualization.
Now you would think that with the reputation the home repair industry has that somebody would have an ad just like this one in the yellow pages. I had a look in mine, and there's not one. Just a bunch of me too, we are the best, get your name out there, fluff.
What does that tell you? Could you apply something like this to your own business? It's a simple, repeatable, crush the competition formula that can be applied to almost anything. Just cut and paste.
Analogy is another powerful tool for creating mental images. If you are trying to get your point across, so your prospect can understand how she will benefit, and be in a position to take action, relate the benefits of your product to something that's already familiar.
One of my favorites is the Shampoo commercial where the girl is moaning in the shower, while she washes her hair. That's how good it feels to wash your hair with that stuff.
Use action words, adjectives, analogy, and story telling to get your point across, and watch your business grow!
Now some of you might be thinking, this wont work for me, I sell high-ticket items to sophisticated corporate buyers. They wont relate to this stuff.
I can tell you categorically that these principles are universal. All you need to do to apply them in literally any situation is flavor them appropriately. They actually work even better in stuffy corporate environments, because the run of the mill marketing used in those situations is so painfully dry, boring, and frankly downright awful.
One of the supreme keys to successful advertising is the engagement of the active imagination. You must actively engage your reader to process your message, and the way to do that is through mental imagery. Storytelling, analogy, metaphor, and action verbs are your tools. Start putting them to work!
Online The Mind Thinks In Pictures - To learn more about this author, visit Daniel Levis's Website.
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A website is one of the most powerful mediums of advertising expression. You have ultimate freedom and flexibility to create powerful sales messages using both words and pictures. But is a picture really worth a thousand words?
Perhaps, but pictures built up in the mind of your prospect with words are even more important.
If you want to captivate someone's imagination, paint a picture with your words. When the mind really thinks, it thinks in pictures. If you're not creating mental images to get your point across, you're missing out on a lot of potential. You're just not hitting the nail on the head.
You're not scoring points.
Involve your audience, by getting them visualizing. If they have a problem you can solve, they need to see themselves feeling the pain, and applying your solution in their mind’s eye.
Here's a formula to do just that.
Describe a current action that you're prospect would rather not be doing, followed by an alternative action that is the result of you're solution. For example, if you repair roofs for a living.
Tell your prospect…..You can stop wondering and worrying about all that moisture seeping into the rafters, ruining the insulation, and rotting the structural integrity of you're home. Call today, for your f ree guide, "How to Contract Roofing Repairs". Within 30 minutes of getting your hands on this easy to understand 10 page report, you'll know exactly what questions to ask, how to spot so called tradesman that haven't a clue, and what to watch out for when it comes to outright slime ball con artists. A must read for anyone interested in getting a fair deal, from a reputable expert that gets the job done right… so you can relax.
One of the keys to creating mental imagery is to use action words. In the above example wondering, worrying, seeping, ruining, rotting, getting your hands on, ask, spot, watch out for, getting, and relax, are all verbs that spark images. The adjectives, easy to understand, so-called, slime ball, fair, and reputable, also aid in creating the visualization.
Now you would think that with the reputation the home repair industry has that somebody would have an ad just like this one in the yellow pages. I had a look in mine, and there's not one. Just a bunch of me too, we are the best, get your name out there, fluff.
What does that tell you? Could you apply something like this to your own business? It's a simple, repeatable, crush the competition formula that can be applied to almost anything. Just cut and paste.
Analogy is another powerful tool for creating mental images. If you are trying to get your point across, so your prospect can understand how she will benefit, and be in a position to take action, relate the benefits of your product to something that's already familiar.
One of my favorites is the Shampoo commercial where the girl is moaning in the shower, while she washes her hair. That's how good it feels to wash your hair with that stuff.
Use action words, adjectives, analogy, and story telling to get your point across, and watch your business grow!
Now some of you might be thinking, this wont work for me, I sell high-ticket items to sophisticated corporate buyers. They wont relate to this stuff.
I can tell you categorically that these principles are universal. All you need to do to apply them in literally any situation is flavor them appropriately. They actually work even better in stuffy corporate environments, because the run of the mill marketing used in those situations is so painfully dry, boring, and frankly downright awful.
One of the supreme keys to successful advertising is the engagement of the active imagination. You must actively engage your reader to process your message, and the way to do that is through mental imagery. Storytelling, analogy, metaphor, and action verbs are your tools. Start putting them to work!
Online The Mind Thinks In Pictures - To learn more about this author, visit Daniel Levis's Website.
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Joe DagerJoe Dager is President of Business901, a progressive coaching company providing no-nonsense direction in areas such as Lean Six Sigma Marketing and organized referral marketing. What others say: In the past 20 years, Joe and I have collaborated on many difficult issues. Joe’s ability to combine his expertise with “out of the box” thinking is unsurpassed. He has always delivered quickly, cost effectively and with ingenuity. A brilliant mind that is always a pleasure to work with.” - James R. If you want to learn more about Business901, start a conversation with us. We can be found @ Web/Blog: Business901.com Web/Blog: FundingYourNonprofit.com LinkedIn Profile Follow me on Twitter - Visit Joe Dager's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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