Profitable Online Campaigns - Guaranteed!
Profitable Online Campaigns - Guaranteed!
And they are,
Obtaining an Opportunity to Sell Driving traffic to your website.
Closing the Sale Making your sales presentation on your site.
Following Up on Your Maybes - Pick the ripe ones yes, but be sure to irrigate & fertilize the soil, prune & bug spray the trees with care, and nurture all of the fruit along. In other words, capture email addresses and follow up.
Mastering all three of these activities is critically important to your success.
But when you're starting a new venture, which one do you master first?
In my experience, the overwhelming tendency is to start at the beginning. That is, spending maximum time & effort attracting traffic.
Unfortunately, this all to common approach often results in failure.
Frequently, those that go this route never really get off the ground, because they can't turn a profit. They invariably discover, after spending boatloads of cash, that some of the estimates they made in their business plan were off the mark.
Speaking of getting off the ground, allow me relate a story to illustrate my point
I'm betting you all know the story of Orville & Wilbur Wright. They went down in history as the first human beings to really fly. But how many people remember Dr. Samuel Pierpont Langley?
In 1896 the Wright Brothers, and Langley were engaged in a fierce competition.
Who would be first to conquer the skies?
Langley, a distinguished scholar and secretary of the Smithsonian institute was the clear favorite. He had already achieved impressive unmanned flight over the Potomac River with his steam powered Aerodrome No. 6.
Based on this success, Langley was able to raise $100,000 in funding, and set out to develop an extraordinary radial-cylinder internal combustion engine that would produce an astonishing 52 horsepower! In his estimation, capable of powering an aerodrome large enough for manned flight.
The Wright Brothers, by contrast were convinced that the secret to success lay in their ability to control the aircraft, once in flight. They therefore spent their time experimenting with gliders over the forgiving sands of Kitty Hawk.
For several seasons they worked on manipulating the wings, nose, and tail of the aircraft, so as to allow the operator to actively control it.
Wilbur, who most often piloted, suffered a multitude of minor cuts and bruises. But on each successive trial, much was learnt.
On October 7, 1903, it looked like the Wright's had lost, as Langley made ready his first manned launch. Langley's plane would go from a dead stop to the 60 m.p.h. flying speed in only 70 feet.
But the stress of the catapult launch proved greater than the flimsy wood-and-fabric airplane could stand, and the front wing was badly damaged on take off.
The nose heavy Aerodrome "A" then plunged into the Potomac.
A reporter who witnessed the event claimed it flew "like a handful of mortar".
Things went even worse during the second launch of December 9, 1903, where the rear wing and tail completely collapsed during launch.
Langley had succeeded in burning through almost all of his $100,000 in capital.
Just 8 days after Langley's spectacular failure, a sturdy, well designed craft, powered by a tiny 8 horse power engine, costing about $1,000, struggled into the air at Kitty Hawk, defining for all time the moment when humankind, mastered the skies.
Langley died in 1906 after a series of strokes, a broken and disappointed man.
What on Earth Does Flying Wooden Airplanes Have to Do With Marketing My Online Business?
The moral of the story is this.
Test, test, and retest your prime value proposition to be sure it converts customers, BEFORE committing yourself to major capital outlays, and the start of your campaign.
Will your site convert a high enough percentage of prospects into customers to make your campaign profitable?
Like the Wright brothers, who focused on control, versus brute force, you will dramatically improve your chances of success, if you make the development of a persuasive, & compelling closing pitch, your number 1 priority.
TESTED, to bring home the bacon! Don't even consider launching your production campaigns until this is done.
And then, BRING ON THE TRAFFIC!
It's all about your ability to control, influence and motivate the minds of your prospects, once you've attracted them to your place of business. Just the way the Wright brothers were able to manipulate the wings, rudder, and nose of the aircraft.
Profitable Online Campaigns Guaranteed - To learn more about this author, visit Daniel Levis's Website.
Like this article? Share it with your friends
When you boil it right down, there are really only three things that you need to do exceedingly well to market your business effectively online.
And they are,
Obtaining an Opportunity to Sell Driving traffic to your website.
Closing the Sale Making your sales presentation on your site.
Following Up on Your Maybes - Pick the ripe ones yes, but be sure to irrigate & fertilize the soil, prune & bug spray the trees with care, and nurture all of the fruit along. In other words, capture email addresses and follow up.
Mastering all three of these activities is critically important to your success.
But when you're starting a new venture, which one do you master first?
In my experience, the overwhelming tendency is to start at the beginning. That is, spending maximum time & effort attracting traffic.
Unfortunately, this all to common approach often results in failure.
Frequently, those that go this route never really get off the ground, because they can't turn a profit. They invariably discover, after spending boatloads of cash, that some of the estimates they made in their business plan were off the mark.
Speaking of getting off the ground, allow me relate a story to illustrate my point
I'm betting you all know the story of Orville & Wilbur Wright. They went down in history as the first human beings to really fly. But how many people remember Dr. Samuel Pierpont Langley?
In 1896 the Wright Brothers, and Langley were engaged in a fierce competition.
Who would be first to conquer the skies?
Langley, a distinguished scholar and secretary of the Smithsonian institute was the clear favorite. He had already achieved impressive unmanned flight over the Potomac River with his steam powered Aerodrome No. 6.
Based on this success, Langley was able to raise $100,000 in funding, and set out to develop an extraordinary radial-cylinder internal combustion engine that would produce an astonishing 52 horsepower! In his estimation, capable of powering an aerodrome large enough for manned flight.
The Wright Brothers, by contrast were convinced that the secret to success lay in their ability to control the aircraft, once in flight. They therefore spent their time experimenting with gliders over the forgiving sands of Kitty Hawk.
For several seasons they worked on manipulating the wings, nose, and tail of the aircraft, so as to allow the operator to actively control it.
Wilbur, who most often piloted, suffered a multitude of minor cuts and bruises. But on each successive trial, much was learnt.
On October 7, 1903, it looked like the Wright's had lost, as Langley made ready his first manned launch. Langley's plane would go from a dead stop to the 60 m.p.h. flying speed in only 70 feet.
But the stress of the catapult launch proved greater than the flimsy wood-and-fabric airplane could stand, and the front wing was badly damaged on take off.
The nose heavy Aerodrome "A" then plunged into the Potomac.
A reporter who witnessed the event claimed it flew "like a handful of mortar".
Things went even worse during the second launch of December 9, 1903, where the rear wing and tail completely collapsed during launch.
Langley had succeeded in burning through almost all of his $100,000 in capital.
Just 8 days after Langley's spectacular failure, a sturdy, well designed craft, powered by a tiny 8 horse power engine, costing about $1,000, struggled into the air at Kitty Hawk, defining for all time the moment when humankind, mastered the skies.
Langley died in 1906 after a series of strokes, a broken and disappointed man.
What on Earth Does Flying Wooden Airplanes Have to Do With Marketing My Online Business?
The moral of the story is this.
Test, test, and retest your prime value proposition to be sure it converts customers, BEFORE committing yourself to major capital outlays, and the start of your campaign.
Will your site convert a high enough percentage of prospects into customers to make your campaign profitable?
Like the Wright brothers, who focused on control, versus brute force, you will dramatically improve your chances of success, if you make the development of a persuasive, & compelling closing pitch, your number 1 priority.
TESTED, to bring home the bacon! Don't even consider launching your production campaigns until this is done.
And then, BRING ON THE TRAFFIC!
It's all about your ability to control, influence and motivate the minds of your prospects, once you've attracted them to your place of business. Just the way the Wright brothers were able to manipulate the wings, rudder, and nose of the aircraft.
Profitable Online Campaigns Guaranteed - To learn more about this author, visit Daniel Levis's Website.
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John AlexanderJohn has taught keyword research and SEO skills to small groups of business owners and Webmasters from over 80 different countries world wide since 2002. John is also the Director of Search Engine Academy ; Co-director of Training at Search Engine Workshops offering live, SEO Workshops with his partner SEO educator Robin Nobles, author of the very first comprehensive online search engine marketing courses at SEO Training Online and the SEO Workshop Resource Center. I look forward to hearing from you! - Visit John Alexander's Website |
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Cheryl MatthynssensCheryl is a life skills coach, licensed Chemical Dependency Counselor and a 20 year entrepreneur. Cheryl's dedication to achieving a life of balance led to her expanding her teaching from the simple managing of life's daily challenges to adding financial well being as well. A direct marketer with DrinkACT, she is gaining ground in the online community with her concepts of making sure business owners, entreprenuers and employees have well rounded life styles. She opened up a small affiliate site - The Balance Guide- to help others find resources for mental and emotional well being. Visit Cheryl's blog to see more of the diversity beyond business she has began offering online at www.thebalanceguide.blogspot.com - Visit Cheryl Matthynssens's Website |
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For an online Car Loan Calculator and finance for a cheap car loan. Get approved on car loans or car finance in Australia with cheap bank car loans and finding a car finance broker. Commercial car loans including business car finance and car lease. Car Loan Calculator has information on finance companies and getting the right cheap car loan from banks at best car loan rates and a online car loan calculator for all finance in Australia. Get the best car finance with our help at Car Loan Calculator and Finance Ezi. - Visit Richard Jefferies's Website |
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Jeff FosterWebBizIdeas.com is a Minneapolis website design company founded to help people start an internet business by providing them with website, business, and internet resources that help foster the growth of successful online businesses and develop innovative Internet business ideas. We specialize in internet consulting & internet marketing. - Visit Jeff Foster's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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