Stephen Wilk Articles
How to Choose Your Franchise Name and Begin Building Your Web Site Strategy. - Click To Read Article
Thinking of franchising your business? Your web site design and internet strategy should compliment your overall franchising strategy. Here I look at where to start the process and the steps you need to think about.
Its a good time to look at your existing business name, domain name and trading name. A better performing name can help improve the bottom line. It also helps if your name is memorable.
A good name is part of the overall internet ‘optimisation’ process and it will have a lasting impact upon image, branding and ultimately sales.
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