Christopher Palumbo Articles

The Top Five Rookie Marketing Mistakes and How to Avoid Them - Click To Read Article
Christopher Palumbo began his career as a partner in a real estate development company, where he developed branding concepts for resort communities in South Florida and the Carolina's. From there his business accomplishments grew as he orchestrated the complete turnaround of a failing national real estate developer. Soon after, Christopher changed gears and used his talents to create an award-winning World Gym concept store. Chris utilized his position within the organization to orchestrate a turnaround and capitalization plan for the World Gym™ brand. To date, he has worked with many of the largest and most reputable companies in the fitness and leisure industries, and is frequently featured in industry and national press.

The Top Five Rookie Marketing Mistakes - Click To Read Article
By elements for Women

How to Successfully Interview for Staff - Click To Read Article
Tips to Finding the Best Candidates for Your Business

Healthy Living Franchises Make Healthy Business Sense - Click To Read Article
Healthy Lifestyle Trends Among Franchises

Forming Business-to-Business Partnerships to Maximize Sales - Click To Read Article
A partnership with another business is an important step in the evolution of your own business. By combining forces with other businesses, you will be able to reach out to more people in a cost-effective manner. The people who work geographically close to your company are the likeliest candidates to use your business. One local business contact can provide many leads when you consider their coworkers, spouses and, most importantly, clients.

Building Renewals in MembershipBased Businesses - Click To Read Article
How the Pros Build a Rock-Solid Renewal Cycle

Blogging as a Sales Tool - Click To Read Article
How Online Blogs Can Help You Generate More Business

Avoiding Inappropriate Interview Questions - Click To Read Article
Interviewing candidates for your company can often be a time-consuming and nerve-wracking process. While you want to find out as much as you can about the candidate and how they will benefit your company, you need to avoid asking questions which are deemed inappropriate or illegal. The following are examples of ways to find out information about your candidate without being inappropriate and still respecting the limits of the law. Be cautious about these topics during the interview.

8 Tips for Successfully Handling Customer Complaints - Click To Read Article
Everyone has heard the adage, “The customer is always right.” And while there are times that this idea can really be put to the test, quality customer service is something that every business, no matter what industry, should aspire to possess. Addressing customer complaints is a key part of nailing down that sterling customer service image. Customer complaints can actually benefit your business, as it gives you a clear idea of what areas need improvement and provides you with direct feedback from your clients. Deftly handling customer complaints can build you a strong and loyal client base; disregarding them can result in nothing but lost sales and a poor brand image.


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