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Things to Look for In a Coffee Franchise

Guest post by: John Henning

Article Overview: Building a business isn't necessarily an easy task to pursue. Many people go the franchise route when building their businesses so that they may build upon the successes of others rather than learning things about building a business the hard way. A coffee franchise is a good business for most would be business owners. The problem is that very few who are interested in owning a coffee franchise actually put pen to paper and decide what they find attractive about the various coffee franchises that are available to them.

Things to Look for In a Coffee Franchise

Building a business isn't necessarily an easy task to pursue. Many people go the franchise route when building their businesses so that they may build upon the successes of others rather than learning things about building a business the hard way. A coffee franchise is a good business for most would be business owners. The problem is that very few who are interested in owning a coffee franchise actually put pen to paper and decide what they find attractive about the various coffee franchises that are available to them. Does the franchise offer the type of training and support you are going to need to help you get things up, running, and off to a great start? This is important. Most people going into the business of owning a coffee franchise have never worked in a coffee house or restaurant before and are not aware of the subtleties or making a great cup of coffee. More importantly they know next to nothing about the business end of things in many cases. A franchise partner should be dedicated to your success and that of your business as both reflect directly upon them. Make sure they have plenty of opportunities for learning about and growing your business in place.

Is there a location nearby from which you can sample the product? It would be a shame to buy into a coffee franchise only to discover you don't really care for the coffee. It's very difficult to enthusiastically sell and promote a product you do not believe in. With this in mind make sure you've sampled the coffee and other items that your coffee franchise business is going to carry before buying in.

Do the products offered by this franchise excite you? Seriously it is much easier to promote and sell a product, good, or service that you find exciting. For some people the idea of a coffee franchise that dealt with coffee only isn't all that exciting; others find it very exciting and that enthusiasm shows. Make sure you are excited about your business and the products you are offering.

What kind of advertising is covered in the franchise fee? Advertising is the thing that often gets people in the door of your coffee franchise business. Without adequate advertising you are going to face a few extra hardships when it comes to bringing people into your business. If the parent company offers an aggressive advertising campaign for a nominal fee or as part of the franchise fee you are much more likely to enjoy greater success (provided you do your part once customers walk through the door).

There are many things that different franchises do differently. Find out exactly what the franchise company you are considering offers its franchise owners as incentive and compare to other coffee franchises you are considering. You might find that one is heads and shoulders above the rest and that is the one you'll want to do business with. A few extra steps in the beginning save time and aggravation later.

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Article Tags: business owners, Franchise, good business



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how much for a franchise fee? - Dear Colleague There is no easy answer to this question. Things to consider: [list=] The sizeof the Franchise Clent base Expected Turnover Intellectual Property costs (recoup) Number of Franchises Number of employees Original Set up costs Franchise admin costs An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000. Hope that this gives you some idea Take care Ian[/list]
Re: Enticing Franchises - Top 9 List - All Franchise listed above are in millions of dollars. Do you have the list of Franchise in thousands
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
Re: Question: What's your favorite food to snack on while you wo - Coffee! Although that's not really a snack.
Re: Franchise Surveys - Another good tool to researching a franchise is to speak with their existing franchisees. This contact information is included in most Franchise Disclosure Documents. In order to get a Franchise Disclosure Document or FDD as it is often referred to, you will have to complete a basic franchise application. The franchisor will then usually provide you with the FDD at that time. Included in that book of information is a list of the existing franchisees, the contract, the investment information etc... This information is required by Federal Law to be disclosed to your prior to making a purchase. So be sure to do your research and start with the Franchise Documents to get the initial information.


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