Tweet

What are the Benefits of a Coffee Franchise?

Guest post by: John Henning

Article Overview: Building a business from the ground up can be an intimidating, back breaking, and bankrupting process for many would be business owners. Most businesses fail miserably after the first year and even those that hang on often fail to do much more than break even (if that) during their first three years in existence. For this reason we are seeing a growing trend among those who are interested in owning a businesses in franchise purchases and ownerships.

What are the Benefits of a Coffee Franchise?

Building a business from the ground up can be an intimidating, back breaking, and bankrupting process for many would be business owners. Most businesses fail miserably after the first year and even those that hang on often fail to do much more than break even (if that) during their first three years in existence. For this reason we are seeing a growing trend among those who are interested in owning a businesses in franchise purchases and ownerships. If you know very little about what it means to own a franchise businesses such as a franchise coffee establishment you might not realize how many benefits ownership of a business such as this really has. Name recognition is often one of, if not, the greatest challenges that most businesses face. It is difficult to get people to try something they've never heard of before, especially if it has something to do with food or drink. It is much easier for most to go to the same big chain stores that line malls and shopping centers across the nation rather than taking a chance on the new kid in town that offers something unexpected.

While name recognition goes a long way to making ownership of a coffee franchise, or other franchise establishment, there are plenty more wonderful reasons to consider a franchise business rather than going it alone. In fact one of those reasons is that in a franchise you aren't going it alone. You will have training and education that allows you to build your business on the experience of others without making many of the costly mistakes they have made in the process. Build on the positive and avoid the negative to make more immediate profits than if you were to build your own business from the ground up.

Another great benefit of joining a coffee franchise is that they have the ability to do extensive marketing research that most small business owners cannot afford. This means that the advertisement campaigns are much more likely to appeal to your target audience and get results than if you were creating the ads yourself. You will also find that most larger franchises run national advertisements that you are not likely to be able to afford until you have a few franchises under your belt and would have even more difficulty affording if you were building your own business. Professional advertising is a huge benefit to small business owners and a coffee franchise will receive a big bump in business due to a successful ad campaign.

Training is yet another big benefit to choosing a coffee franchise rather than going it alone with your business. Most franchises offer comprehensive training programs for everything from paper work, closing sales, perfect water temperatures for brewing coffee, and how a uniform should look on staff. Extensive training in these methods means less mistakes which turns into great profits. A coffee franchise may not be the perfect business but going with a franchise is often a much quicker path to profits than stepping outside the franchise umbrella could ever be.

Related Articles
  Can a Coffee Franchise Secure Your Future?
  The Potential Pitfalls of a Coffee Franchise
  Finding a Coffee Franchise with Flair
  Who Wants a Coffee Franchise?
  Give Your Career a Jolt- Own a Coffee Franchise
  Coffee Bean Aroma
  Which Coffee Franchise is Best for You?
  What is in a Coffee Franchise?
  Why Choose a Coffee Franchise?
  Things to Look for In a Coffee Franchise
  Things to Know When Choosing a Coffee Franchise
  Pros and Cons of the Coffee Franchise
  Coffee Franchise Options
  The Coffee Bean and Tea Leaf Franchise to open its fifth outlet in India
  How to Compare One Coffee Franchise to Others
  How to Find a Coffee Franchise Opportunity
  Why are Coffee Franchises so Popular?
  New Franchise Direct study finds opportunities brewing in the coffee franchise sector
  The Coffee Franchise for Women in Business
  Pop Culture and the Coffee Franchise

Article Tags: business owners, coffee franchise



Related Forum Posts
Re: Enticing Franchises - Top 9 List - All Franchise listed above are in millions of dollars. Do you have the list of Franchise in thousands
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
how much for a franchise fee? - Dear Colleague There is no easy answer to this question. Things to consider: [list=] The sizeof the Franchise Clent base Expected Turnover Intellectual Property costs (recoup) Number of Franchises Number of employees Original Set up costs Franchise admin costs An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000. Hope that this gives you some idea Take care Ian[/list]
Re: Question: What's your favorite food to snack on while you wo - Coffee! Although that's not really a snack.
Re: Franchise Surveys - Another good tool to researching a franchise is to speak with their existing franchisees. This contact information is included in most Franchise Disclosure Documents. In order to get a Franchise Disclosure Document or FDD as it is often referred to, you will have to complete a basic franchise application. The franchisor will then usually provide you with the FDD at that time. Included in that book of information is a list of the existing franchisees, the contract, the investment information etc... This information is required by Federal Law to be disclosed to your prior to making a purchase. So be sure to do your research and start with the Franchise Documents to get the initial information.


Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Resolving A Conflict Between Two Sales Staffs

Work Life Balance: Adding White Space

Life, Conflict and Work

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.