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Aussie franchisor, Retail Food Group acquires Esquires Coffee

Guest post by: Dhawal Shah

Article Overview: An Australian food franchisor has agreed to buy the Australasian rights to the Esquires Coffee Houses chain from an Auckland family. The Gold Coast-based Retail Food Group (RFG) is spending about $11.86 million to acquire Esquires Coffee Houses from the Deeks family, the Gold Coast Bulletin reported.

Aussie franchisor, Retail Food Group acquires Esquires Coffee

Esquires Coffee Houses' Auckland-based director Stuart Deeks said the deal was yet to be completed, but they were happy to be working with such a prestigious company. RFG financed the purchase through cash reserves, although some shares would be issued to the Deeks, who own Esquires franchise rights outside Europe and North America.

RFG chief executive Tony Alford said the franchise would help expand its bb's cafe chain. The Deeks family operates 46 Esquires cafes in New Zealand and more than 60 worldwide, including outlets in the Middle East (United Arab Emirates, Saudi Arabia, Bahrain), China and Fiji. There are currently no Esquires outlets in Australia.

The Deeks family would continue to manage the franchise in emerging markets, including the Middle East. RFG is the owner and manager of a number of franchises including Donut King, Brumby's Bakeries and Brumby’s cafe, Donut King, Michel’s Patisserie, Big Dad’s Pies.

About Retail Food Group

Retail Food Group (RFG) is Australias largest multifood franchise group. RFG is listed on the Australian Stock Exchange and is embarking on a global expansion strategy seeking franchise partners in Africa, Middle East, Asia (India, China andSingapore)

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Article Tags: australian stock exchange, brumby, cash reserves, deeks, director stuart, donut king, esquires coffee houses, food group, franchise group, franchise partners, franchise rights, global expansion strategy, india china, middle east asia, multifood, prestigious company, retail food, rsquo, s cafe, united arab emirates



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