Australian Pizza Chain, Pizza Capers Franchise plans to go global, foray into India and Singapore
There are plans to re-think about the products as 80 per cent Indians are vegetarian and 90 per cent of Pizza Capers menu is meat based. McDonalds in India has over 70% Indianised products, that include McAloo Tikki and many more. Within the pizza chains, there has been a lot of Indianisation as well, for example, Chicken Chettinnad and Butter Chicken toppings offered by Dominos.
40 keys sites have been identified and there is a potential for hundreds of stores as India is a fairly large market. Pizza Capers' first Singapore store is set to emerge in the next four to six months, whereas India needs more planning and preparation. There are plans to open five to 10 outlets in Singapore. The Indian pizza market is Rs. 150 crore and is rapidly growing at 40%
There are several players in this segment in India, that include local as well as international ones, that are, US Pizza, Dominos, Little Caesers, Mumbai based Garcias, Papa John's, Pizza Hut, Food Factory, the South Based, Pizza Corner and many more still to come, Stay tuned for more updates.