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Australian Pizza Chain, Pizza Capers Franchise plans to go global, foray into India and Singapore
Written by: Dhawal ShahArticle Overview: According to QBR, Brisbane-based gourmet food chain, Pizza Capers Franchise has plans to launch 80 stores by end 2009. Franchise founders Scott Geiszler and Anthony Russo launched the chain in Brisbane in 2000. There are plans to expand in India and Singapore besides the nine stores which will be launched over the next 12 weeks and the first store in Adelaide.
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Free Download - GordonMax, Creators of the World's Finest Diamond Simulants, expand their India Operations in 2011 By Dhawal Shah |
Australian Pizza Chain, Pizza Capers Franchise plans to go global, foray into India and Singapore
There are plans to re-think about the products as 80 per cent Indians are vegetarian and 90 per cent of Pizza Capers menu is meat based. McDonalds in India has over 70% Indianised products, that include McAloo Tikki and many more. Within the pizza chains, there has been a lot of Indianisation as well, for example, Chicken Chettinnad and Butter Chicken toppings offered by Dominos.
40 keys sites have been identified and there is a potential for hundreds of stores as India is a fairly large market. Pizza Capers' first Singapore store is set to emerge in the next four to six months, whereas India needs more planning and preparation. There are plans to open five to 10 outlets in Singapore. The Indian pizza market is Rs. 150 crore and is rapidly growing at 40%
There are several players in this segment in India, that include local as well as international ones, that are, US Pizza, Dominos, Little Caesers, Mumbai based Garcias, Papa John's, Pizza Hut, Food Factory, the South Based, Pizza Corner and many more still to come, Stay tuned for more updates.
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About the Author: Dhawal Shah RSS for Dhawal's articles - Visit Dhawal's website Dhawal Shah has now launched his franchise brand, www.FranchiseExpo.in, www.ArabianFranchise.com and www.FranchiseSG.com which is an internet resource for Indian Franchising Industry. He previously worked with the the Franchising Association of India for over five years. He is a qualified franchise professional with Certified Franchise Executive degree from the International Franchise Association, a well known and an international speaker for Indian Franchising, his sites have generated over 25000+ Leads and have helped thousands of entrepreneurs decide the most ideal of all businesses. To know more Dhawal Shah may be reached at Dhawal.Shah@way2franchise.com Click here to visit Dhawal's website Times Franchise Expo Review Lifeline Group acquires Medicine Shoppe franchise rights in Middle East Lite Bite intends to become Rs 500 crore brand by 2015 India Pepsi Franchisee set to secure franchise rights for Sri Lankan Bottling BusinessIndia Pepsi Franchisee set to secure franchise rights for Sri Lankan Bottling Business Food franchising come of age in India FICCI |
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