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Best Western India Franchise to add 10 more hotels by 2009 end

Written by: Dhawal Shah

Article Overview: In a bid to expand its footprint in the Indian market, Best Western India has plans to foray into metro cities. Best Western has plans to add 10 more hotels to its Indian portfolio, which will add around 800 rooms to the existing inventory by 2009 end. At present, the company has 22 hotels under management and franchise agreements. However, 18 hotels in different locations including Goa, Mumbai, Bengaluru, Kolkata, Ahmedabad, Pune, Ooty, Mysore, Jalandhar and Ludhiana are in the final stages of negotiation with developers. Besides, Best Western India plans to open a hotel management institute attached to its Bhubaneswar hotel, in the next two years.

Best Western India Franchise to add 10 more hotels by 2009 end

Hospitality Franchise Opportunities have been available for quite some time, however Indian hotel entrepreneurs are more likely to go solo. Sudhir Sinha, President and Chief Operating Officer, Best Western India, informs, "We plan to add one hotel per month to our kitty. In the next eight years, there are plans to have around 100 hotels in India. However our focus is to capture multiple locations in metro cities and we are very choosy as far hotel selection is concerned. We do not mind taking up projects at the greenfield stage, but the developer needs to comply with Best Western standards. Being an international brand, we have to maintain our standards and hence, emphasise the end product's quality and standards."

Best Western India Franchise has predominately has hotels in the mid-market segment under franchise agreement in its Indian portfolio. However, it provides management services, as well. Sinha states, "The developer has an option to enter into a franchise agreement with Best Western India after the management contract is complete with us. With an increasing demand for hotels in the mid-market segment, we foresee a lot of potential in this market." Informing about tapping the North East market, Sinha says, "We are eyeing a couple of properties in Kolkata since the market has potential and we do not have any property in North East."

The Hotel Management Institute will be exclusively for Best Western Staff and Franchisees. This institute will not be an education franchise, unlike several other players.

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Article Tags: best western, chief operating officer, education franchise, franchise agreement, franchise opportunities, franchisees, greenfield, hospitality, hotel management institute, hotel selection, indian hotel, kitty, management contract, management services, market segment, metro cities, mid market, properties in kolkata, quite some time, western india



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