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C House Italia signs franchise deal for Middle East

Guest post by: Dhawal Shah

Article Overview: 17th February 2010: C House Italia signs franchise deal for Middle East Italian restaurant and lounge franchise C House Italia has signed an agreement with Nicolas Jebran Houte Couture (NJHC) to expand the brand across the Middle East. The deal covers a 15 year partnership and will see the first Middle East C House Italia open in Beirut in May 2010. Owned by fashion designer Nicolas Jebran, NJHC will also open C House Italia franchises in Europe.

C House Italia signs franchise deal for Middle East

Business Development Manager for C House Italia Cristiano Iezzi said: “The long-standing partnership between C Hosue Italia and Nicholas Jebran Houte Couture is one that we value and that will provide unique opportunity to expand properly in Middle East countries. It’s a pleasure and honour to work with Nicolas. Specifically this relationship and programme will demonstrate the great synergy that exist between Nicolas’ fashion and C House trendy lounge and cocktail bars.”

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Article Tags: beirut, franchise deal, franchises, houte couture, italian restaurant, nicolas jebran, partnership



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