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Chiquita Fruit Juice Bars to debut in Dubai

Guest post by: Dhawal Shah

Article Overview: Chiquita Brands International Inc. said Monday it has signed an international master franchise agreement to open Chiquita Fruit Juice Bars in the Middle East, beginning in Dubai. The agreement was signed with Fresh Fruits Co., a distributor of Chiquita products in the Middle East. They will be located at metro transit stations being constructed around the city, starting with three locations and expanding to 11.

Chiquita Fruit Juice Bars to debut in Dubai

The bars will offer juices, chopped fruit, milk shakes, power drinks and other nutritious fare, according to a news release. Chiquita Chairman and CEO Fernando Aguirre said the stores “are part of our strategy to leverage and expand Chiquita’s brand around the globe.” The company’s has launched other branding initiatives, like Just Fruit in a Bottle in Europe, and Chiquita To Go in North America, according to the release. Cincinnati-based Chiquita (NYSE: CQB) markets and distributes fresh fruit and vegetables and packaged salads globally.

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Article Tags: ceo, cincinnati, cqb, europe, fernando aguirre, fresh fruit and vegetables, fruit and vegetables, fruit milk, globe, initiatives, juices, news release, north america, nyse, packaged salads, power drinks



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