Delhi Based, Home Furnishing Franchise, Maishaa aims to expand retail presence with 25 franchise stores
"We ventured into exclusive retail format in December last year with our first franchise operated store in Delhi. We are now looking at a total of 25 such franchise outlets across India by end of the fiscal in March next year," Maishaa President Arun Garg said. He said the company would keep on with the franchise- operated model and the next six stores would be operational by July in Ahmedabad, Surat, Kolkata, Bangalore, Mumbai and Hyderabad.
In the multi-brand format, Maishaa has presence in 50 outlets of various retail players like Home Stop and Debenhams. "Our aim is now to double our points of sale to 100 multi-brand outlets by March 2010," Mr. Garg said.
Maishaa has a product range of around 2,000 models in luxury segment bed linen, pillow covers, sofa covers and other home furnishing goods.
"We would be launching another 1,500-odd models by end of this month," he added. Unlike McDonalds India Fast Food Master Franchise that is currently opening only company owned stores, Maishaa has decided to offer its Home Furnishing and Bed Linen Franchise.
Way2Franchise estimates the home furnishing and bed linen market to be around 12,500 crores (Source: Fibre2Fashion). Most of this market is unorganised, however there are several new and established products that have launched similar formats. Spaces, Pantaloon's Home Solutions Retail, Rosebys, Reliance Living Furnishings, Carmichael House, Seasons Furnishing, Bombay Dyeing and many more have similar Home Furnishing and Bed Linen Franchise formats coming up. Way2Franchise has reported several firsts as far as international brands entering India goes.
Earlier, say about 15 years ago, the Indian consumer would have to fly down to Paris or London to purchase luxury home furnishings, not any more. I fondly remember, shopping trips previously in the 90s, when the market was very unorganised and we had to queue up at Premsons or Amarsons or at a few shops at Crawford Market / Hughes Road in Mumbai. Now, probably, I as a consumer would need to shell a bit more and head towards Atria (Mall at Worli) for a one stop shopping experience.
Delhi Based Home Furnishing Franchise Maishaa aims to expand retail presence with 25 franchise stores - To learn more about this author, visit Dhawal Shah's Website.
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