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Destination Maternity India Franchisee Announces Opening of Two More Maternity Shop-In-Shops in India

Guest post by: Dhawal Shah

Article Overview: 2nd February 2010: Destination Maternity Corporation (Nasdaq: DEST), the world's leading maternity apparel retailer, is excited to announce the opening of two more Motherhood Maternity® shop-in-shops in India. Motherhood's trendy, affordable maternity fashions are now available for the first time at the Center Square Mall in Vododara, India and the Gulmohar Park Mall in Ahmedabad, India. Motherhood Maternity shop-in-shops are found in Mom & Me® stores which are owned and operated by Mahindra Retail, part of the Mahindra Group, Destination Maternity's master franchisee in India. Mom & Me stores offer an extensive range of pre- and post-natal products including maternity wear, baby clothes, toys, wellness products, nursery furniture and more. Including these two new locations, there are now a total of nine Motherhood shop-in-shops

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Destination Maternity India Franchisee Announces Opening of Two More Maternity Shop-In-Shops in India

Under a multi-year franchise agreement, Destination Maternity has granted to Mahindra Retail the exclusive rights to operate branded retail locations and market merchandise under the Company's Motherhood Maternity®, Destination Maternity®, and A Pea in the Pod® brands in India. Mahindra Retail is part of the Mahindra Group. Mahindra Group is one of the leading industrial companies in India with operations in several key sectors of the Indian economy. Mahindra Retail as a master franchisee is not offering the Destination Maternity Franchise Opportunity to other entrepreneurs in India.

About Mahindra Retail

Mahindra Retail is an extension of the Mahindra Group's trading foray in the domestic India market. The Group believes that this is the favorable time to extend its distribution business into direct retailing, when the organized retail market is expanding in India. Apart from distributing toys, games and apparel under licenses from various international brands like LEGO®, Disney® and Mattel®, it has now entered into a unique venture with the launch of Mom & Me stores, which specialize in infant and maternity care.

The Mom & Me stores range from 5,000 to 12,000 square feet in size, and offer a complete range of products required by moms-to-be, moms, babies and kids. The first five stores were launched in early 2009 in Ludhiana, Ahmedabad, Puneand New Delhi. The company is based out of Bangalore, India.

About Mahindra Group

Mahindra Group, with annual revenue of US $6.7 billion, is among the top 10 industrial houses in India. The Group has a leading presence in key sectors of the Indian economy, including the financial services, trade, retail and logistics, automotive components, after-market, information technology and infrastructure development. The United States based Reputation Institute recently ranked Mahindra among the top 10 Indian companies in its "Global 200: The World's Best Corporate Reputations" list. Mahindra is also one of the few Indian companies to receive an A+ GRI checked rating for its first Sustainability Report for the year 2007-08, reflecting Mahindra's strong concern for the environment.

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Home > Franchises > Dhawal Shah > Destination Maternity India Franchisee Announces Opening of Two More Maternity ShopInShops in India >
Article Tags: ahmedabad india, destination maternity, group destination, mahindra group, master franchisee, maternity apparel, motherhood maternity, nursery furniture, wellness products

About the Author: Dhawal Shah
RSS for Dhawal's articles - Visit Dhawal's website

Dhawal Shah has now launched his franchise brand, www.FranchiseExpo.in, www.ArabianFranchise.com and www.FranchiseSG.com which is an internet resource for Indian Franchising Industry. He previously worked with the the Franchising Association of India for over five years. He is a qualified franchise professional with Certified Franchise Executive degree from the International Franchise Association, a well known and an international speaker for Indian Franchising, his sites have generated over 25000+ Leads and have helped thousands of entrepreneurs decide the most ideal of all businesses. To know more Dhawal Shah may be reached at Dhawal.Shah@way2franchise.com

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