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Dixie Cream Donut Co (US) Awards Middle East Franchise Rights

Guest post by: Dhawal Shah

Article Overview: 05 Jan 2011 - Tulsa-based Beautiful Brands signed a deal with a company in Dubai, United Arab Emirates, to put Dixie Cream Donut Co. stores in Iraq, Syria, Qatar, Jordan and the UAE.

Dixie Cream Donut Co (US) Awards Middle East Franchise Rights

The deal could put 100 stores in the region and continue to expand the Beautiful Brands footprint internationally.

“Some companies are afraid of going into Iraq and other countries in the Middle East,” said David Rutkauskas, president and CEO of Beautiful Brands. “But we see a lot of opportunity.”

Beautiful Brands already has a Middle East presence with six Camille’s Sidewalk Cafe locations in Bahrain and 12 Freshberry frozen yogurt restaurants in Saudi Arabia. Plans also call for Dixie Cream restaurants in Egypt.

The new deal is with Emirates Associated Business Group, a UAE company with primary holdings in communications, construction and real estate. It will be the first venture into restaurants for Emirates Associated Business, but its does have a retail presence with a company that sells women’s jewelry and clothing, according to its website.

The deal with the Dubai group will give the restaurant an edge on real estate deals, Rutkauskas said.

The first Dixie Cream Donut Co. location in the region could open in June, most likely in Iraq.

The potential for stores in Syria is made possible by the recent lifting of some U.S. trade sanctions stemming from Syria’s alleged ties to terrorist groups.

Dixie Cream locations in Qatar could give the doughnut chain a major presence in the oil-rich Persian Gulf country, which last month was chosen to host the 2022 FIFA World Cup of men’s soccer.

Dixie Cream is owned by Tulsa-based Daylight Donut Flour Co. and marketed and franchised by Beautiful Brands, the owner of Freshberry and Camille’s Sidewalk Cafe.

TulsaWorld.

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Article Tags: Business Franchise, Business Opportunities, Franchise Business, Franchise Middle East, Franchise Opportunities, Franchise Opportunity, Franchise Saudi Arabia, Franchising, Frozen Yogurt, Master Franchisee



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