Go Chaatzz Food Franchise Forays in South India

Go! Chaatzz.. In intending to foray into other states as well such as Karnataka, Kerala and Tamilnadu within the coming year. Already in talks with sound investors who want to play the long haul game, the company feels that these are markets where people want an organised and branded food vendor in the value for money North Indian food segment. Go! Chaatzz.. Targets up to 50 outlets in each metropolitan city of South India, such as Bangalore, Hyderabad and Chennai. Mini Metros have a substantial market as well to take quite a few numbers in different vending modules through the franchising business model only. The growth of the brand becomes a possibility only because of the flexibility it has for the investor and customer.

Watch out for a Go! Chaatzz.. outlet in Hyderabad in a mall kiosk format at Inorbit Mall, a food court format at Jubilee Hills, a unique sit out place in Banjara Hills, in a highly populated area such as Yusuf Tekri or a swanky new outlet on 4 floors at Himayathnagar. And this is the just the start of a new beginning for Hyderabadi’s. Platinum Avenues Pvt. Ltd. (the Go! Chaatzz.. Hyderabad franchisee) are looking to open 20 units in Hyderabad in various vending modules in the next 12 months. The ambitious aim to flood every nook and corner with the Go! Chaatzz.. North Indian Street Food is primarily due to the already tasted success in the first few units opened in the month of August 2010.

Go! Chaatzz.. Has franchised its brand in Hyderabad to Platinum Avenues Pvt Ltd. Mr. Adit Kumar Agarwal, who is Director of the franchisee company also owns Ambika food Industries Pvt Ltd, Ambika Steel Udyog, and Platinum Business Hotels. This is a strategic business decision to integrate further in the Food & Beverage industry. The intent is to set up multiple outlets in all parts of Andhra Pradesh in order to make this vertical a real success. Mr. Agarwal is a firm beleiver in the brand and had decided to tie up based on the company’s successful restaurants in other parts of the country.

YIHSPL Company Background

Bestech Group, a leader in construction, hospitality and real estate and a Private Equity company, Constant Consulting, which also owns and leverages its F&B experience from Bistro Hospitality that owns and manages TGI Fridays restaurants across India join hands to start “Yes India Hospitality Services Pvt. Ltd.” (YIHSPL). The new company shall be foraying into the Quick Service Restaurant Industry through its brand known as “Go! Chaatzz..”

Awards

2009

Go! Chaatzz.. Very recently won the most prestigious hospitality award for “CONCEPT OF THE YEAR – QSR”given by “Hospitality India & Explore The World – Annual International Awards” in association with China Tourism on 24th of October, 2009. This was in the very first 6 months of the brand’s existence. A great achievement !

2010

Go! Chaatzz.. In 2010, won the most prestigious hospitality award for “FRANCHISOR OF THE YEAR – QSR”given by “Franchise Plus Magazine” in September, 2010. This was in the very first 12 months of the brand’s existence. Another great achievement !

Go! Chaatzz is a brand owned by ‘Yes India Hospitality Services Pvt. Ltd.’ that is funded by the promoters of Radisson Hotels and TGI Friday’s in India. Go! Chaatzz is now successfully running all over India and very soon will have International presence in the Gulf markets. Each of our outlets exhibit the success of the brand thus far. The value of the brand is seen through he overwhelming success of the company operated and franchise outlets. They all are achieving great profitability month on month across the country.

Annexures

Indian Street like never before...Come experience it yourself !

Indian Street Food has become the next big thing in the Quick Service Restaurant Industry. Customers who were till now consuming international cuisines such as Burgers, Pizzas and Sandwiches for the lack of an innovative and hygienic Indian Street Food Brand need not be deprived any longer. Go! Chaatzz.. has burst on the scene with flair, flamboyance, great food, on the move packaging and more importantly the ease of access of the brand. Every nook and corner will host the World’s best Indian Street Food Brand – Go! Chaatzz.. In some shape or size.

Go! Chaatzz.. Growth / National & International Expansion

With 20 units opened across the nation in the last 6 months, the brand is reaching great acceptability from the customer and the investor base. Customers have seen Go! Chaatzz.. As a breath of fresh air in the way how Indian Street Food has been revolutionised and re-packaged to offer convenience and value for money along with the expected quality and taste.

National expansion is on full throttle as existing outlets are doing very well and the investor base of the company keeps growing. All state capitals are on the radar for the company as a first target. There are serious enquiries and discussions with investors from the Gulf Council of Countries and certain European markets at this stage. The company believes that once it reaches its first target of 50 units by the year 2011, it shall be completely ready to expand to various viable International markets.

India’s Fastest Growing North Indian Vegetarian & Indian Street Food Franchise Brand – Go! Chaatzz..

Experience the Go! Chaatzz.. Difference

1. Quality at an affordable price
2. Hygiene and an “Always Fresh” moto
3. Go! Chaatzz.. Food – Indian Street Food spiced, modified and presented to the end customer keeping in mind today’s customer appeal.
4. Packaging – Each Product is a showcase of the R&D work done by the Go! Chaatzz.. Team. Each item is packaged keeping in mind the “on the move” customer mindset – not allowing for any spillage whatsoever. It is convenient to use and very attractive when presented with the food within it.
5. The Looks – Best Looking kiosks, carts and large outlets in the country will make it the blue eyed boy of the country amongst the customers.
6. The Staff – Highly trained staff makes the customer visit an “experience”.
7. Innovative Vending Modules – Carts, Kiosks, Shop In Shop, café units and large outlets.
8. Location Strategy – Malls, High Street Shops, Public Areas (stations & airports), corporate offices etc. You will find a Go! Chaatzz.. Next to you.
9. Innovations & Fun Element – Our draught tap dispenser, Boston Shakers, funky packaging, bright uniforms amongst many other things create a wow experience.
10. We value your time – we realise that customers visiting our kiosks, carts and restaurants are in a hurry. Hence, we our staff aided by our packaging allows to serve more people in a day.

Go! Chaatzz.. Current & Under Construction Locations

Delhi

1. Rohini
2. Kamla Nagar
3. Pitampura
4. Chandni Chown, opp Seesh Ganj Gurudwara

Gurgaon

1. MGF Metropolitan Mall
2. MGF Megacity Mall
3. DLF Galleria Main Market
4. Google Office
5. Sapient Office
6. Genpact Office
7. Bank Of America Office – Infinity Towers
8. Bank Of America Office – Inofcity Udyog Vihar
9. Unitech South City 1, Main Market

Noida

1. The Great India Place Mall
2. Sector 18 Main Market

Ghaziabad

1. Shopprix Mall, Sector 4

Hyderabad

1. Himayath Nagar Main Market
2. Inorbit Mall, Cybercity
3. Banjara Hills
4. Jubilee Hills
5. Yusuf Tekri

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