KFC to be everywhere in India

Kentucky Fried Chicken, a wholly owned subsidiary of US based Yum! Restaurants is on the verge of opening its 50^th store in India and has grand plans to come up with 50 more by the end of the year 2010. Only a few of these will be owned by the Yum! Restaurants and the rest will be given of franchise basis to the investors across the India.

"We are planning to invest up to Rs 150 crore in the Indian market by 2010. We will expand the KFC chain in the country to 110 restaurants by end of the period, from 50 now," quoted Niren Chaudhary, Managing Director, Yum! Restaurants India, in the report. 

To increase the sales, a lot of vegetarian varieties are also being included in the menu in addition to the mouth-watering Original Chicken recipe, Chicken Wings, Colonel's Crispy Strips etc. The YUM! Foods is planning an investment of almost Rs. 200 to 300 crores. It also is expectant of the success of its new store-in-store beverage brand “Krushers”, which will be a part of every KFC outlet in the country. Unnat Verma , the KFC India Marketing Director thinks that the chilled beverages have been doing quite well for some time now and “Krushers” stand a good chance of being a hit amongst the KFC lovers.

According to way2franchise.com, there are 500+ franchise brands in India and the Food and Beverage industry has close to 40 players. The famous international ones include PizzaHut, Dominos, McDonalds and many more.

The franchise outlets will open in A and B tier cities and their look will also be changed to lend a modern touch. Most of them would be sit-ins and a few take-aways. When taking up franchise of YUM! Restaurant, one can be guaranteed brand recognition, customer attraction, attractive return on investment, reliable supply chain and many other benefits.

A KFC franchise means an investment of minimum Rs. 50 lakh and an area of around 1000-1500 square feet.