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KFC to be everywhere in India
Written by: Dhawal ShahArticle Overview: Kentucky Fried Chicken, a wholly owned subsidiary of US based Yum! Restaurants is on the verge of opening its 50th store in India and has grand plans to come up with 50 more by the end of the year 2010.
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KFC to be everywhere in India
Kentucky Fried Chicken, a wholly owned
subsidiary of US based Yum! Restaurants is on the verge of opening its 50th
store in India
and has grand plans to come up with 50 more by the end of the year 2010. Only a
few of these will be owned by the Yum! Restaurants and the rest will be given
of franchise basis to the investors across the India.
"We are planning to invest up to Rs
150 crore in the Indian market by 2010. We will expand the KFC chain in the
country to 110 restaurants by end of the period, from 50 now," quoted
Niren Chaudhary, Managing Director, Yum! Restaurants India, in the report.
To increase the sales, a lot of vegetarian
varieties are also being included in the menu in addition to the mouth-watering
Original Chicken recipe, Chicken Wings, Colonel's Crispy Strips etc. The YUM!
Foods is planning an investment of almost Rs. 200 to 300 crores. It also is
expectant of the success of its new store-in-store beverage brand “Krushers”,
which will be a part of every KFC outlet in the country. Unnat Verma , the KFC
India Marketing Director thinks that the chilled beverages have been doing
quite well for some time now and “Krushers” stand a good chance of being a hit
amongst the KFC lovers.
According to way2franchise.com, there are
500+ franchise brands in India
and the Food and Beverage industry has close to 40 players. The famous international
ones include PizzaHut, Dominos, McDonalds and many more.
The franchise outlets will open in A and B
tier cities and their look will also be changed to lend a modern touch. Most of
them would be sit-ins and a few take-aways. When taking up franchise of YUM!
Restaurant, one can be guaranteed brand recognition, customer attraction,
attractive return on investment, reliable supply chain and many other benefits.
A KFC franchise means an investment of
minimum Rs. 50 lakh and an area of around 1000-1500 square feet.
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Article Tags: chicken recipe, chicken wings, crispy strips, crore, food and beverage, food and beverage industry, franchi, franchise basis, franchise brands, good chance, india marketing, kentucky fried chicken, kfc, mcdonalds, recipe chicken, rs 200, span style, text decorations, yum foods, yum restaurants
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About the Author: Dhawal Shah RSS for Dhawal's articles - Visit Dhawal's website  Click here to visit Dhawal's website   Lifeline Group acquires Medicine Shoppe franchise rights in Middle East Central Cottage Industries Corporation of India CCIC plans to open overseas franchise crafts outlet in China Gloria Jeans eyes expansion to open 100 coffee shops by 2013 Edify Education to invest Rs 500 cr in 5 yrs Dixie Cream Donut Co US Awards Middle East Franchise Rights |
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