Melissa Payner-Gregor on the board of directors of Destination Maternity
Destination Maternity Corporation, the US based retailer of designer maternity wear, has elected Ms. Mellisa Payner-Gregor, the CEO of Bluely, to its Board of Directors. The news comes in wake of its foray into the Indian markets with a deal with Mahindra Retail, the retail chain floated by the automobile giant Mahindra$Mahindra.
It will be working with the Mahindra Group under the labels Motherhood Maternity, Destination Maternity and A Pea in the Pod. These brands from destination maternity will be available at Mahindra Retail’s new store Mom & Me, the one stop destination for the things and merchandise required by the expecting mothers and the toddler products.
The products will include maternity wear, infants and kids’ fashion, educational & activity toys and games, wellness products for mothers and babies, nursery furniture and furnishings, travel and safety products and much more.
It is a multi-year contract wherein Mahindra Retail will be selling the products of Destination Maternity through its franchise store Mom&Me by purchasing exclusive maternity and nursing merchandise from the Maternity Destination or the suppliers designated by it.
Ed Krell, Chief Executive Officer of Destination Maternity, commented, "We are very excited to announce our expansion into India. Through our partnership with Mahindra Retail, with their breadth of experience and strong reputation in India, we will be able to bring our brands into this rapidly emerging market. We are thrilled to introduce our brands to the growing population of new moms-to-be in India who love to shop and have an ever increasing need for high-quality, fashionable maternity apparel.”
K. Venkataraman, Managing Director of Mahindra Retail is equally excited about the deal. The Mom&Me stores range from 5000 to 12000 sq feet in size and currently operational in six cities in India. Mahindra Group plans to extend its market share by setting more and more franchise stores of it across the country.
According to way2franchise.com, there are 500+ franchise brands in India and the retail and apparel segment has over 45 players. The deal between Mahindra Retail and Destination Maternity will further increase the competition in the market.
Destination Maternity has stores all over the United States and is also planning an entry in the markets of the Middle-East, all through retail franchise.
Melissa PaynerGregor on the board of directors of Destination Maternity - To learn more about this author, visit Dhawal Shah's Website.
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Stephanie RobeyStephanie Robey is President and CoFounder of Pivot Positive, LLC - an Internet marketing business focused on helping people start work at home ventures. Previously, she was employed at The Search Agency with over 20 years experience in graphic design and 10 years experience in online marketing. She was responsible for launching the Conversion Path Optimization (CPO) unit where she and her team have conducted hundreds of optimization tests for online companies across multiple verticals. She is a successful entrepreneur having started and sold 2 companies and remains on the board of directors of the third, PhotoSpin.com Stephanie began her career in the direct marketing realm creating and producing direct mail for many of the major cable television companies and directly attributes her understanding of Internet marketing to those early offline experiences. Stephanie is a graduate of San Diego State University with a BFA in Graphic Arts and also holds an Executive MBA from the Graziadio School of Business and Management at Pepperdine University. Read Steph's Blog Meet Steph and Dave Sign up for our Free 7-Day BootCamp: Self Employed & Rich - Visit Stephanie Robey's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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Linda RichardsonLinda Richardson is the Founder and Executive Chairwoman of Richardson, a global sales training and performance improvement company. As a recognized leader in the industry, she has won the coveted Stevie Award for Lifetime Achievement in Sales Excellence and she was identified by Training Industry, Inc. as one of the “Top 20 Most Influential Training Professionals.” Ms. Richardson is credited with the movement to Consultative Selling and is the author of ten books on selling and sales management, including Sales Coaching — Making the Great Leap from Sales Manager to Sales Coach, and Stop Telling, Start Selling. She teaches sales and management at the Wharton Graduate School of the University of Pennsylvania and the Wharton Executive Development Center. Linda is a frequent speaker at industry and client conferences, has been published extensively in industry and training journals, and has been featured in numerous publications, including The Wall Street Journal, Forbes, Nation’s Business, Selling Power, Success, and The Conference Board Magazine. Learn more about Richardson's sales training and performance improvement solutions at http://www.richardson.com web - Visit Linda Richardson's Website |
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