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Monginis plans 50 outlets pan-India by 2010-end; seeks franchisees

Guest post by: Dhawal Shah

Article Overview: 4th February, 2010: After a recent store launch in Indore, Mumbai-based leading bakery chain, Monginis is now planning to open 50 more outlets across the country by the end of 2010. The company also plans to double its retail distribution from the current retail network of 15,000 stores across the country. The company is scouting four suitable franchise partners in cities like Kanpur, Lucknow, Raipur, Chennai and Bangalore. For opening new stores, on an average, Monginis is looking at the locations with the minimum carpet area of 200 sq ft, ImagesFood has reported.

Monginis plans 50 outlets pan-India by 2010-end; seeks franchisees





“After Indore, the cities where we are planning to roll out our exclusive cake shops are Kanpur, Lucknow, Raipur, Chennai and Bangalore. We are currently looking out for suitable franchising partners for these locations and it will take some time for us to decide on Monginis’ manufacturing franchisee,” quoted Zoher Khorakiwala, CMD of Monginis Pvt Ltd in the report.

“Apart from opening more stores, our strategic business unit (SBU) is setting ambitious plans for the retail distribution expansion. Today, our packaged products are being retailed in the retail outlets of limited number of cities and we wish to increase our distribution in the retail network of all the metro cities and other developing towns. The retail expansion plan involves appointing more number of distributors and retailers,” Khorakiwala added.

Further, through its retail expansion, company expects to grow at the rate of over 20 per cent year-on-year. Besides, the cake major is also ready to extend its portfolio into ready-to-eat (RTE) foods segment, the report said. Monginis has been one of the pioneers in food and bakery franchising and has offering its lucrative business opportunity since the last couple of decades.

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Article Tags: bakery, bangalore, carpet area, chennai, franchise partners, franchisees, launch, lucknow, monginis, retail distribution, retail network, sq ft



Related Forum Posts
Re: Franchise skills - [quote="saraloves":1n1pw9z6]Why would you be looking for franchisees without technical skills? You're a computer services company, right?[/quote:1n1pw9z6] Because franchisees don't have to be the technicians. In many cases the franchisee is the "business man", here to create and grow the business, not to operate it. If you look at Subway, many of their franchisees own several stores and I can tell you they are not the one making your sandwich. They are business men.
Free Business Plan Review - Thanks Helen - I appreciate the offer! Entrepreneurs should always get their plans reviewed and get outside parties to comment on it - it's too easy to get lost in your plans and forget what realistic targets are for new businesses.
Re: Social Media & Digg, Google, MySpace, and YouTube - Investigating and inquiring about these social media outlets is integral to any marketing campaign.
Re: Why Franchises Fail - [quote="Nana":307g5e63]Another reason franchises can fail is due to lack of effort on the franchisees part. If the franchisee does not give it their 110% and purely imitates rather than innovates they will increase their chance of failure.[/quote:307g5e63] I agree. Sometimes franchisees rely too much on the franchisor. They think the franchisor will run their business. Wrong! The franchisee is responsible for manging day to day operations of his franchise location.
Re: My Favourite 5 Gutsiest Entrepreneur Launches of All Time - All phonomenal launches. Microsoft obviously is legendary now. I like the tactics of Barnum with his greatest show on earth, particularly when media outlets were not what they are today. Great inspiration Evan.


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