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Sagar Ratna to expand overseas via franchising

Guest post by: Dhawal Shah

Article Overview: New Delhi-based Sagar Ratna Hospitalities, owners of Swagath and Sagar Ratna chain of restaurants, will venture into overseas markets in the coming years. The company has already identified franchisees in places like Bangkok, in the UAE and Canada. It is planning to set up around 250 outlets in overseas markets in the next five years, Hospitality Biz India has reported, citing its top official.

Sagar Ratna to expand overseas via franchising

“Our Bangkok outlet will be operational in the next 15 days. Two outlets -- one each of Swagath and Sagar Ratna -- will become operational in Ontario, and Toronto in Canada in April,” said Jayaram Banan, chairman and managing director, Sagar Ratna Hospitalities. Sagar Ratna already has an outlet in Singapore.

Sagar Ratna is a vegetarian south Indian cuisine restaurant brand, while Swagath is a non-vegetarian Indian Mughlai, Manglorean, Malabari and Chinese cuisines brand. Sagar Ratna Hospitalities has 59 outlets of Sagar Ratna and nine outlets of Swagath, across different cities in India. While outlets in the National Capital Region (NCR) are managed by the company directly, the outlets outside NCR are on franchisee arrangement.

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Article Tags: bangkok, canada, franchisees, hospitality biz, india, next five years, overseas markets, restaurants, swagath, uae



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