|
|
Like this article? PLEASE +1 it! |  |
|
Sanjeev Kapoor and Better Value Brands launch 1st Global Chain of Indian Restaurants
| Guest post by: Dhawal Shah |
Article Overview: September 8, 2010 FranchiseExpo.in Indian food will never be the same again! India's most celebrated Master Chef, Sanjeev Kapoor has joined hands with corporate multi-brand entity, Better Value Brands (BVB) to launch the India’s first global chain of Indian restaurants, called "Indii." This Rs. 100 crore joint venture plans to set up 70 Indii outlets across the country, and also aims to reach out to the Indian diaspora in different continents by March 2011.
 |
Free Download - GordonMax, Creators of the World's Finest Diamond Simulants, expand their India Operations in 2011 By Dhawal Shah |
Sanjeev Kapoor and Better Value Brands launch 1st Global Chain of Indian Restaurants
Indii will be different from other Indian restaurants in not just the kind and quality of food it serves patrons, but also in the experience it offers. It will be the place for food lovers to 'eat, shop, relax' and take home with them signature Indii food products such as sauces, chutneys, special spices and other gourmet ingredients. Indii promises its patrons Indian food that is chic and healthy in an ambiance that matches the dynamic lifestyle of today. It will appeal to the young and old alike, whilst it continues to draw Indian and international audiences in its fold.
Sale of food products will be another lucrative source of revenue for the franchisee. Speaking at the launch, Master Chef and gourmet food expert, Sanjeev Kapoor said, "Indian food offers a palette of flavours with aromas that travel far and wide. As more and more food lovers enjoy Indian cuisine, it was imperative to put together a product that was 'Indian food of today and tomorrow' and would integrate a fine blend of taste, health and tradition. Indii is a concept that was simply waiting to happen.
My passion for food is perfectly complemented in the proven business experience of the Better Value Brands Team." BVB Limited is an established corporate entity with diversified interests in the fields of fitness, education, arts and culture. In a short span of time, it has successfully established several leading brands with a national footprint in a combination of company-owned and franchise outlets.
Promoted by Vinayak Gawande, Harsha Bhatkal and Anant Gawande, BVB carries the heritage of the 83-year-old Popular Prakashan Group and the over 50 years old Gawande Consultants. This group is one of the promoters of Talwalkar Better Value Fitness, Brainworks Educational Resources and Foundation B&G.
Harsha Bhatkal, Director, Better Value Brands Limited, said "At BVB, we've enjoyed taking on successful brands and giving them a pan-India presence. For a company that traverses fitness, education and the cultural arts, food was perhaps the next logical vertical for us to occupy. With a proven track-record in creating national brands, and given Sanjeev's expertise with food and successfully running award-winning restaurants, we are proud to present Indii!"
Considering the strong profile of Mr. Anant Gawande and his team at Better Value Brands, Indii Food Franchise is soon going to expand aggressively by franchising.
Notes to Editor
About Better Value Brands Limited
The BVB Group has diversified business interests best represented by brands such as Talwarkars Better Value Fitness, Brainworks Education and Foundation B&G. With a keen eye and astute business sense, the group has successfully created a pan-India network of company owned and franchise outlets for each of these brands, giving it a national footprint.
BVB and the Talwalkar family came together to form Talwalkar Better Value Fitness in 2003. Since then Talwalkars has become the leading fitness company in India with 65 gyms in over 35 cities of which 20 have opened in last 12 months. The company is in the process of opening another 35 gyms in next 12 months.
Brainworks, an education venture of the Group, is involved in running a chain of company owned and franchise pre-schools. In two years of operation, Brainworks has a presence across 11 cities and manages a chain of 40 centres with a mission to provide quality and affordable education. Brainworks employs over 150 trained specialists including a management team and plans to expand its operations to 20 cities in the coming year. With offices across Mumbai, Delhi, Bangalore, Pune and Nagpur and a core team of Franchise, Marketing and Education specialists, Brainworks is positioned to be in the top three brands in pre-school education.
Foundation B & G is a cultural initiative by Better Value Brands to undertake knowledge based activities in the field of art. The Foundation has planned a publishing programme that includes entry-level, intermediate and specialist books. Over last few years the Foundation has supported multiple national and international art camps (in Kashmir, Morocco, Sri Lanka, Turkey, Mexico, Egypt, France, and Jordan etc), with more than 200 artists from different parts of India. It has also organized art exhibitions, educational workshops and discourses in different parts of India.
About Sanjeev Kapoor
Sanjeev Kapoor is the most celebrated face of Indian cuisine today. Chef Extraordinaire, TV show host, author of best selling cookbooks, restaurant consultant, architect of a unique range of food products and winner of numerous culinary awards, Chef Kapoor is living his dream of making Indian cuisine the number one cuisine in the world and empowering women of this country towards making a healthy India - the motto being 'Eat Well Live Well'.
Le Sutra Hospitality mulls franchise expansion
Vithal Kamats South Indian Food Franchise to expand nationally
Lite Bite intends to become Rs 500 crore brand by 2015
Did you know: NIIT Franchise was present in Malaysia in 1997?
Food franchising come of age in India: FICCI
KFC to be everywhere in India
Destination Maternity India Franchisee Announces Opening of Two More Maternity Shop-In-Shops in India
Dixie Cream Donut Co (US) Awards Middle East Franchise Rights
Food Franchising In India
Challenges for the Indian BPO firms
India's Best Franchise Opportunities For 2012
Marks and Spencer, India Strategy Review - Important Lessons for Retailers
The Future Is Bright for Franchising in India
Web Design Company in India – An IT Revolution
Central Cottage Industries Corporation of India (CCIC) plans to open overseas franchise crafts outlet in China
India Pepsi Franchisee set to secure franchise rights for Sri Lankan Bottling BusinessIndia Pepsi Franchisee set to secure franchise rights for Sri Lankan Bottling Business
Why Indian Call Center Services?
The Future of Franchising
Are You a "Brand Behind a Brand?"
Are Multiple Supply Chains Important Survey Response 2
Home
> Franchises
> Dhawal Shah
> Sanjeev Kapoor and Better Value Brands launch 1st Global Chain of Indian Restaurants
> Google +
Article Tags:
celebrated master,
chef sanjeev kapoor,
continents,
global chain,
indian diaspora,
indian food,
indian restaurants,
joint venture,
value brands
|
About the Author: Dhawal Shah RSS for Dhawal's articles - Visit Dhawal's website Click here to visit Dhawal's website   Forest Secret Malaysia to spread wings overseas Chiquita Fruit Juice Bars to debut in Dubai Did you know NIIT Franchise was present in Malaysia in 1997 How do CEOs think Monginis plans 50 outlets panIndia by 2010end seeks franchisees |
Related Forum Posts
Re: How many nationalities are on the forum?
- According to the poll I'm the only Indian here... woo hoo! I'm East Indian by Ethnicity... I was born in Bahrain and am now a Canadian Citizen.
Re: Help ! to roll out a start-up.
- [quote="Nana":gla81p60]I am not sure of the exchange rate, but $500 US doesn't seem all that much. [/quote:gla81p60]
And if it's NOT that much to raise... open up a service you can provide for non-Indian project providers.
Elance.com, Guru.com, Rentacoder.com employ thousands of Indian service providers who complete projects and often times you can recoup $500 in one job. You just have to sell yourself there and complete a few projects.
Warmest Regards,
Takuya
Re: Information about doing franchise business in China
- China is moving into the global economy big time....
But their culture is so different I don't know what kind of franchises would be the most successful over there...
Restaurants, of course!
seeking investors for global finance opportunity
- Phoenix Global Funding, Inc. is a Global Commercial Loan Brokerage, Merchant Bank, and a Business Consulting Firm that can work on commercial deals of all sizes. Our greatest strengths are revealed through our superior internet interface and our extensive private network of lenders and equity partners with which we can service any company on the planet by having the ability to broker and coordinate mergers, acquisitions, and funding of all kinds. As a full service commercial financial conduit we also provide valuation, business management, and profitability consulting. I am offering common stock ownership in Phoenix Global Funding, Inc. It is exciting to be in a position to be able to share not only ownership but profit in this latest project. Our business plan was developed from the oldest, most reliable and the most profitable business model ever created, LENDING. This is all about what the big boys do on Wall Street everyday. We are raising US$1,000,000.00 with share prices starting at $1.00. The exit strategy is in 3 years with a minimum 3 to 1 return on capital, plus a 20% profit share annually.
Re: Can you outsource your product launch?
- [quote="ideasuniversity":i1rccw4s]I am thinking if it is possble to outsource ones product launch to an expert if you don't know how. If it is possible who among us here are good in this aspect[/quote:i1rccw4s]
If you are talking about the promotion to launch a new product or service, most definitely. I do that with authors and am working with other business people to create an online buzz to launch their products or services.
If that's not what you're thinking - can you give more details?
Shri
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Featured Article
Find The Best Mortgage Rate With The Help Of Mortgage Broker
by: Canada Mortgage, Mortgage Canada Rates
by: Canada Mortgage, Mortgage Canada Rates
Build Your List with Joint Venture Giveaway Events
May 2012 Top 100 Social Media Experts to Follow on Twitter
What to measure to be phenomenally successful in business
10 mistakes of media relations
Making Money Blogging Can Be Tons Of Fun 
Newsletter
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Suggestions
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.