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Spanish Retailer, Zara Decides to Form a Joint Venture with the TATAs, rather than franchise
Written by: Dhawal ShahArticle Overview: Inditex, the Spanish retailer behind Zara, expects to open its first stores in New Delhi, Mumbai and other Indian cities next year. Inditex, the Spanish retailer behind Zara, is to set up shop in India in partnership with Tata, the conglomerate, as it presses on with an aggressive expansion plan despite the global downturn. Europe's largest clothing chain is betting that its "fast fashion" model can be transposed to the subcontinent. The group, which already has outlets in 73 countries, from Russia to Guatemala, prides itself on being able to design, manufacture and deliver new lines in just two weeks, compared to an industry average of nine months.
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Spanish Retailer, Zara Decides to Form a Joint Venture with the TATAs, rather than franchise
Zara, which is controlled by Amancio Ortega, Spain's richest man, is stealing a march on arch rivals H&M and GAP, who are yet to move into India, a market that has grown rapidly in recent years and which analysts believe has enormous long-term potential.
However, it will face several hurdles in the shorter term: India's middle classes are tightening their belts as rapidly as their western peers amid mounting job losses and a sudden drought of easy credit. Even before the global slowdown began to bite, Western middle-market retailers had found India hard work. Marks & Spencer, for instance, was forced to slash its prices last year after shoppers shunned its stores for being too dear.
Inditex will take a 51 per cent stake in a joint venture with Trent, the retail arm of Tata, which already has a partnership with Britain's largest retailer, Tesco. India's laws prevent overseas groups who sell more than one brand of good from wholly owning retailing operations. Some of the ways in which
Zara will not be further franchising. Franchising is one of most popular methods of venturing into new markets, due to obvious inherent advantages. However several companies including McDonalds India have created a joint venture that has the franchise rights']);"> master franchise rights and they only expand with company owned locations.
The Spanish company relies on Spain for about a third of its sales, down from a half five years ago.
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About the Author: Dhawal Shah RSS for Dhawal's articles - Visit Dhawal's website Dhawal Shah has now launched his franchise brand, www.FranchiseExpo.in, www.ArabianFranchise.com and www.FranchiseSG.com which is an internet resource for Indian Franchising Industry. He previously worked with the the Franchising Association of India for over five years. He is a qualified franchise professional with Certified Franchise Executive degree from the International Franchise Association, a well known and an international speaker for Indian Franchising, his sites have generated over 25000+ Leads and have helped thousands of entrepreneurs decide the most ideal of all businesses. To know more Dhawal Shah may be reached at Dhawal.Shah@way2franchise.com Click here to visit Dhawal's website How do CEOs think Al Futtaim to open Carrefour Franchise Hypermarket in Iraq Franchising can change the world Jaya Shree Textiles plans expansion Footwear Major Woodland to franchise internationally |
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