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Subway ranked No 1 Global Franchise Opportunity
| Guest post by: Dhawal Shah |
Article Overview: Subway is a pretty safe bet, according to Entrepreneur magazine. The Milford-based restaurant chain recently was recognized by the national publication as the No. 1 franchise opportunity for 2010, marking the 17th time out of the past 23 years that it has received the distinction. It also has been recognized by the magazine for the past several years as the No. 1 global franchise of the year.
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Subway ranked No 1 Global Franchise Opportunity
"We're very proud of Subway and the way it has grown," Milford Mayor James Richetelli said of the company that started as a small sandwich shop in Bridgeport. "That growth has been in good part due to the many Milford residents that work there." Subway originally was founded in 1965 by Fred DeLuca and Peter Buck as Pete's Super Submarines at 3851 Main St., across from Jewett Avenue in Bridgeport. Since opening its first franchise unit in 1974 in Wallingford, Subway has grown to more than 32,000 independently-owned stores with about 150,000 workers in 90 countries, including Iraq, Afghanistan and Zambia. There are nearly 23,000 stores in the United States, according to Subway's Web site. As of December 2007, Subway sales totaled $13.2 billion worldwide, including $8.2 billion in the United States.
Subway, which is Connecticut Retail Merchant Association's 2009 Retailer of the Year, will surpass McDonald's as the fast-food chain with the most outlets worldwide, according to Entrepreneur magazine. "We think this is a reflection of the strong system we have in place and the thousands of hard-working franchisees we have out there," said Subway spokesman Kevin Kane, adding that Subway's latest campaign, the "$5 foot long," came from Miami franchisee Stuart Frankel. "Some of our best initiatives have come from them."
Messages left with Entrepreneur seeking comment were not returned. Doctor's Associates Inc., Subway's privately held franchisor, employs about 600 people at its headquarters at 325 Bic Drive, Milford, and has regional offices in Amsterdam, the Netherlands; Beirut, Lebanon; Brisbane, Australia; Miami and Singapore. The franchisor, which also is referred to as DAI, got its name because Buck was a scientist with a doctoral degree, and DeLuca had aspirations of becoming a doctor. DeLuca began the business when he was 17 with a $1,000 loan from Buck, his family friend and partner, who suggested opening a sandwich shop to pay for college. In addition to being a boon to the city's economy, Subway also is a staunch supporter of local events, Richetelli said.
"All we have to do is ask and they are there donating sandwiches," he said. Subway's success is partly because it keeps up with market trends, said Kathleen Alagno, president and chief executive officer of the Milford Chamber of Commerce. "My congratulations to Fred DeLuca and the entire Subway team," she said. "We are proud to have them based in Milford." Bob Gregory, Milford's economic development director, agreed. "Especially in these times when people are looking for other options in their life, owning a Subway franchise is one way to go," he said. "We congratulate them on this recognition and wish them many more years at the top."
Overall costs to open a traditional Subway restaurant in the United States for the first three months range from $114,800 to $258,300, not including exterior renovations. Each franchisee candidate is required to attend a two-week training course on business concepts, methods of operation and basic management skills and pass an exam. Franchisee training centers are at the Milford headquarters and in Miami, Australia, Brazil, China, Canada, Germany, India, Korea, Lebanon, Paris and Russia. There also are courses for managers, multi-unit owners, field consultants and development agents. A franchise aspiring to be as successful as Subway should determine whether its business concept is replicable in many areas, delivers a unique product that meets consumer demand and provides an adequate return, said Alisa Harrison, vice president of communications and marketing for the International Franchise Association. "If you can answer yes to these questions, you are off to a good start in building a successful franchise business," she said.
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Article Tags: entrepreneur magazine, franchise opportunity, restaurant chain, subway
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Related Forum Posts
Fed rate cuts . . .
- So just what do the newest Fed rate cuts mean to Franchise and Business Opportunity investing?
Is it immediately felt? What timeframe do you think, or rather, where are we in terms of new vs. existing business investment?
A similar question can be composed for the economic stimulus checks - will they a have any effect if consumers spend a little $$
Re: Are Economic Recessions Good for Franchising?
- All we can do is remain wide awake and pay attention to the ebb and flow. My strategy is to be prepared and go with the flow. There could be some rough times ahead...
Interestingly, our business has remained strong. I believe it's because we're in such a tight little niche and we're well positioned to sign jobs nationwide, therefore we're not restricted to location. We also target affluent markets that have higher disposable incomes - this we do locally.
Here are some Franchise Categories that could weather a good recession...
Health and Personal Care
Food services like Subway
Debt Collection
Tax Preparers & Advisors
Any other recession proof franchise opps out there?
Re: Enticing Franchises - Top 9 List
- All Franchise listed above are in millions of dollars. Do you have the list of Franchise in thousands
Re: Info for would be franchisers...
- [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there.
To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1]
Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published.
I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
Re: Website Ranking Optimization
- [quote:3l1ceyxo]I haven't learned the trick to getting multiple keywords ranked highly yet for the same site. Unfortunately, my sites titles aren't very highly searched terms, so I am desperately trying to figure out how to get ranked higher for more highly ranked terms to get more traffic[/quote:3l1ceyxo]
Get high quality keyword anchored backlinks for the keywords you are trying to rank for and add some fresh original content to your site targeting those same keywords. Your rankings will rise for them.
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