According to way2franchise,
there are 500+ Franchise Brands in India and the kids merchandise segment has
over 50 players. Amongst these kids apparel industry in India is
estimated at 28,800 crore and is annually growing @ 18%. The ToonKidz exploits
this market segment by manufacturing clothing based on leading
cartoon characters for both boys and girls. It has associations with leading
animation channels like cartoon network and Pogo to use their animated cartoon
characters.
ToonKidz is a very famous name in the kids merchandise
segment as well and sells other things in addition to clothes
such as footwear, stationeries, PC games and any other item that kids will
like and force their parents to buy. It is promoted by AR Knit Process and NF
Retail and has an in-house manufacturing process, design and branding house.
Till date it has been increasing its market presence with the help of LSF and
MBO and few EBOs (Exclusive Brand Outlets) in the country. But now the firm is
aiming at opening close to 200 EBOs in the country and some Middle-East
countries and is looking Franchisees for the same. The franchise process for
ToonKidz is simple and effective. Any interested party with an investment
capacity of 16 to 25 lacs and an idea of a prime market area of around
1000sqm in any A and B class city in India can apply for ToonKidz
franchise. The firm undertakes the marketing and promotional processes for the
existing and newly opened EBOs. The firm guarantees a minimum return of 18% to
the franchise holder on the investment and it can go Upto 70%.
The ToonKidz franchise has a product line-up of 20
products, the highest any retail store for kids’ products in Asia has. So a
Franchise license to sell the products of ToonKidz is very attractive and
profitable. It also plans on launching a range of chocolates
under its brand name by Christmas this year.
The ToonKidz franchise is based in Bangalore with its
manufacturing division in tirupur, Tamil Nadu, India. It is headed by Mr.
Venkat RV who is very positive about the success of franchise business of
ToonKidz.