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Wills Lifestyle to franchise in smaller towns, opens 6 stores
| Guest post by: Dhawal Shah |
Article Overview: The expansion series will begin with the opening of stores across Vizag, Bhopal, Nasik, Amritsar, Guwahati and Mangalore among others
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Wills Lifestyle to franchise in smaller towns, opens 6 stores
Wills Lifestyle, ITC’s premium fashion & lifestyle brand announced its aggressive plans by opening 6 retail stores across Amritsar, Guwahati, Nashik, Vizag, Bhopal and Mangalore. Currently the brand has 65 stores in 35 cities across India. ITC’s Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer offering a complete lifestyle wardrobe for the premium consumer, incorporating the latest fashion trends for both men and women. Wills Lifestyle begins rapid expansion starting this festive season focussing on Tier 1 & 2 cities.
The expansion series will begin with the opening of stores across Vizag, Bhopal, Nasik, Amritsar, Guwahati and Mangalore among others. The brand will continue to open stores in cities already present like Delhi, Mumbai, Chennai, Pune, Coimbatore, Goa, Noida and Lucknow. Besides this, Wills Lifestyle will venture into new Tier 2 & 3 markets by opening stores in Kanpur, Mysore, Udaipur, Vijaywada and Gangtok. The stores will present a truly international & superior shopping experience for the customers.
Speaking on the occasion, Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing said, “Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. With improving consumer sentiments we are planning for profitable expansion for Wills Lifestyle across the markets. We plan to increase the Wills Lifestyle network to 80 stores in next 3 months, through a mix of more stores in existing markets and expanding the footprint in smaller markets through the franchising model. Going forward we shall continue to open stores in Tier 2 & 3 cities as part of the Wills Lifestyle’s expansion plans”
Wills Lifestyle Apparel Business Opportunity is available only for enterpreneurs in Tier 2 and 3 Towns. Similar to other franchise opportunities like IMS, Barista, Wills Lifestyle too follows this format.
He further added, “It is our endeavour to make fashion more accessible as we target multiple consumer segments, enter new geographies, open more stores and make our products more appealing. The thrust will be to nurture markets, generate higher trials and develop lasting relationships with our customers.”
We are poised to grow at 25 % this year. The retail scenario has always been dynamic with the constant emergence of new market places and shopping catchments and the recent development of modern formats. With the year expected to see strong growth and the brand expansion plans intact, Wills Lifestyle’s marketing strategies will revolve around taking the brand message in an impactful manner to the targeted consumers. The creative strategy will focus on showcasing the products in an inspirational manner.
At the exclusive Wills Lifestyle outlets, customers can browse at leisure and shop in a relaxed and pleasing atmosphere. Wills Lifestyle has developed an international format for the store to provide a clearly differentiated and pleasurable shopping experience. The use of space is refreshing, which is reflected even in the spacious changing rooms. The store will offer an international retailing ambience reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offerings.
Wills Lifestyle is one of the many clothing and apparel franchise business opportunities.
Related ArticlesThe expansion series will begin with the opening of stores across Vizag, Bhopal, Nasik, Amritsar, Guwahati and Mangalore among others. The brand will continue to open stores in cities already present like Delhi, Mumbai, Chennai, Pune, Coimbatore, Goa, Noida and Lucknow. Besides this, Wills Lifestyle will venture into new Tier 2 & 3 markets by opening stores in Kanpur, Mysore, Udaipur, Vijaywada and Gangtok. The stores will present a truly international & superior shopping experience for the customers.
Speaking on the occasion, Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing said, “Wills Lifestyle has been established as a vibrant fashion brand for the premium consumer. With improving consumer sentiments we are planning for profitable expansion for Wills Lifestyle across the markets. We plan to increase the Wills Lifestyle network to 80 stores in next 3 months, through a mix of more stores in existing markets and expanding the footprint in smaller markets through the franchising model. Going forward we shall continue to open stores in Tier 2 & 3 cities as part of the Wills Lifestyle’s expansion plans”
Wills Lifestyle Apparel Business Opportunity is available only for enterpreneurs in Tier 2 and 3 Towns. Similar to other franchise opportunities like IMS, Barista, Wills Lifestyle too follows this format.
He further added, “It is our endeavour to make fashion more accessible as we target multiple consumer segments, enter new geographies, open more stores and make our products more appealing. The thrust will be to nurture markets, generate higher trials and develop lasting relationships with our customers.”
We are poised to grow at 25 % this year. The retail scenario has always been dynamic with the constant emergence of new market places and shopping catchments and the recent development of modern formats. With the year expected to see strong growth and the brand expansion plans intact, Wills Lifestyle’s marketing strategies will revolve around taking the brand message in an impactful manner to the targeted consumers. The creative strategy will focus on showcasing the products in an inspirational manner.
At the exclusive Wills Lifestyle outlets, customers can browse at leisure and shop in a relaxed and pleasing atmosphere. Wills Lifestyle has developed an international format for the store to provide a clearly differentiated and pleasurable shopping experience. The use of space is refreshing, which is reflected even in the spacious changing rooms. The store will offer an international retailing ambience reflecting the most contemporary trends in store design, thereby creating a splendid backdrop for the premium offerings.
Wills Lifestyle is one of the many clothing and apparel franchise business opportunities.
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About the Author: Dhawal Shah RSS for Dhawal's articles - Visit Dhawal's website Click here to visit Dhawal's website   Aromas Franchise Opens First Outlet at Hiranandani Powai Mumbai Franchising and the Wellness Industry Opportunity Dubai Conference helps International food chains franchise in Middle East GordonMax Creators of the Worlds Finest Diamond Simulants expand their India Operations in 2011 Le Sutra Hospitality mulls franchise expansion |
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