Tweet

Amit Nahar Articles

Written by: Amit Nahar

Is Your Franchise Recruitment and Franchise Marketing Strategy Giving You The Right Franchisees?? - Click To Read Article
Does Your Organization Have The Right Franchise Recruitment Strategy In Place. Are you getting enough candidates, who have the profiles, you'd expect to qualify or are you compromising on signing on anybody who is ready to invest in your business. It is very critical hence to integrate a proper franchise marketing strategy and invest in the right franchise recruitment program. It is always prudent to have experienced heads take this call, as there would have been several other organizations who would have traveled the same path, as you intend to, and hence learning from them makes more sense, than spending millions of dollars in getting your franchise recruitment right.You begin with a completely integrated approach, where you synchronize your brand marketing and your franchise marketing from a long term perspective and keep them aligned.

FRANCHISE NETWORKING SESSIONS : LEARN AND INTERACT WITH SUCCESSFUL FRANCHISERS. - Click To Read Article
We had a very interesting franchise networking meet last evening at the Catholic Club organized by the Franchising Association of India. Having reached out to over 200 franchisers from Bangalore for this Evening, i think that these meets are a great way for companies exploring franchising / young franchisors on the one hand and for mature franchisors on the other. We had industry leaders speaking from their own experiences, and how they dealt with their business challenges in general and franchising in particular. We will have many such Franchise Meets over the next couple of months across the country and build up a discussion on how we can strengthen franchising for every business owner / company who are exploring franchising or want to franchise or are already franchising and need some solutions or the other.

Reaching Out To A Reputed Franchise Consultancy for Growth: An Option or A Necessity. - Click To Read Article
My answer came in an instant. ‘Well get a reputed franchise consultant on board and get started with a proper initial franchise consultation exercise for your business or your idea. Your business will get there faster than you ever dreamed, more effectively than you ever thought and will be ready to take exponential growth in the coming years. Now that is the rosy part. The trickier part is that it is going to be extremely challenging and will test you and your business in every possible way. It will make you go through a grueling regimen…worse than some of the most difficult military exercises, as it will not only drain you physically, but even mentally and financially. But that’s exactly what it takes to make a great business, a great brand or a great franchise.’

Franchise Sales and Marketing Strategy For Business Owners / Franchisers Seeking To Franchise Their Business. - Click To Read Article
Franchise sales is always about building a bridge. The buyer is on one side of the river and the franchisor is on the other. Through an intelligent, comprehensive, long term marketing and sales campaign, the process is about connecting the two. As a new franchisor, building this bridge takes skill and careful consideration for what a buyer would want to hear in their position and more importantly, which kind of buyer would you want to target. After, planning the profile match that you seek, you begin a marketing program that clearly identifies that profile. The first phase should be handled properly, with the help of mature franchise professionals. Often, a good franchise sales strategy, when not executed through the right people, would not generate the desired results. A good marketing campaign should begin to build this bridge.

What You Ought to Know Before Signing A Franchise Agreement - Click To Read Article
You have done your research and have chosen a franchise business opportunity. You like the business and want to go ahead...but there is a hurdle in between. The company has given you its franchise agreement template and wants you to sign the same and then get started with the business. You have a lengthy document with several clauses/sub clauses and are not sure of what to do. I have tried to make this simple for you and have given you certain standard guidelines of what to do and how companies look at this document and expect the prospective franchisees to respond. At the end of the document, you will also see what characteristically a good franchise agreement contract sample must have. Beyond that, you will understand the importance of the franchise agreement and how it protects you as much as it safe guards the franchisors interests.

How to Buy a Master Franchise & what you must do before you sign a Master Franchise Agreement. - Click To Read Article
Have you been exploring reputed master franchise opportunities, which you could buy for your country or your region. There may be several unanswered questions that prop up in your mind while you go ahead with this search. The master franchise article below will help you understand several things that are very essential for you to follow, whilst you are on your way, to finding the right master franchise either for your company, group or yourself. Since these acquisitions involve large amounts of capital and other resources, it is very important that you put in the right resources, research and use the right people to help you through this process. I have tried to highlight several areas, which need broad attention, however, each master franchise purchase process is customized to that country, profile, business, industry and several overall

Franchise Marketing – My 6 Step Formula For Your Franchise Success - Click To Read Article
A Franchise Marketing Program is very critical to an organizations franchise success.Over the years, in my franchise consulting career at sparkleminds, i have seen, that brands that have been successful, have all created marvelous marketing strategies to win their prospective customers and then have attracted the interest of intending franchisees, selected them carefully and built a great franchise system, around which the business flourished. I would like to lay emphasis on the 6 essential pillars around which your franchise marketing must firmly stand. It begins with identification of the profile match, convergence of overall brand marketing and franchise marketing goals, marketing from a micro and macro perspective,the marketing manager or the marketing team and working upon the feedback from the franchisees, while remaining dynamic.

How To Start A Business: Ask Franchise Consultants. - Click To Read Article
Franchise Consultants across the globe have been playing a vital role in their respective countries growth, with their contribution to getting most products and services sold through a franchise network. Entrepreneurs are now seeking franchisees, more than ever, as they want to become their own boss, and start something for themselves. With so much of information available, you as a franchisee seeker, will reach out to expert franchise consultancies offering credible advise for your time and investments.Franchise consultants will offer you advise on everything from choosing and selecting the right franchisee, the right location, a more realistic Return on investments projection and the right terms and conditions for your franchise agreement. They could recommend several resources and vendors that might be needed before and after sign-up.

Planning The Future Of Your Business. Expansion Challenges and Franchise Solutions To Grow Quickly, Organically. - Click To Read Article
Most small and medium sized businesses face huge challenges to get to the next orbit. Business owners are predominantly too involved with the day to day operations or have scarce resources, limiting their vision to working from inside the business, rather than strategizing its future growth. Most of them are generally aware of the challenges, and what they foresee, as they must do to survive or to grow to the next level, but are unable to action it. They often reach out to professional business consultants who work alongside their business and help them evolve. The business article below poses the most common business challenges, and what they must do, to take it to the next level. How they can grow their businesses into a successful franchise with multiple business units across various geographies.

Franchise Fee Calculator: Determining The Right Franchise Fee For Your Business - Click To Read Article
Franchise Fee often is a very important part of any companies franchise growth strategies.While franchising your business you have to ensure that you get the franchise fee calculation right.I am putting forth a few ways by which you can help yourself in determining what must be the right franchise fee for your business...and most importantly, do not copy your competitors franchise fee.Your business system is unique and has its own strengths and weakness and will have to be evaluated independently.Also your goals, speed of franchise expansion and returns in the business through royalty and sales will have their own calculations.Hence the article below will help you evaluate the right franchise fee for your business.

Manufacturing Franchise In India - Click To Read Article
I am going to address the following points in this blog primarily. 1) How to Franchise a Manufacturing Business in India. 2) What are the challenges a manufacturer faces when they want to reach the consumer through franchising. 3) How International Manufacturers can appoint franchisees in various geographies navigating through a few challenges mentioned below. 4) Franchising your manufacturing facility in different geographies. 5) Appointing sales franchisees to sell your products if you want to sell your products either nationally or globally.

Financing Your Franchise Business In India : Get Money For Your Franchise - Click To Read Article
Financing A Franchise In India or Securing Funds for franchising in India has its own challenges.The franchiser cannot raise capital easily because franchising does not have a industry status.The franchisee also cannot apply for a franchise specific loan, as they are considered under the small business loan category and hence have to be in line, with other business entrepreneurs.However, with India's business Eco system and with a host of privileges that the Banks, Financial Institutions,Local Communities,Govt Of India provide to budding entrepreneurs, you could actually go out there and raise money.In fact of late Domino's Master Franchise In India, raised money through the I.P.O. route, opening the markets for funding franchising. At the franchisee level, there are several options that are discussed below for your understanding.

Franchise Your Business In India: What Most New Franchisors Go Through.Must Do. - Click To Read Article
Franchising is bustling in India. We have been getting requests from all kinds of businesses from party shops to mobile car service franchises, from laundry services franchises to fashion jewellery. The list is exciting and we are even more excited to serve the needs of different kinds of businesses that want to franchise. This blog highlights the typical path that these businesses take and the solutions they seek. The typical shortcuts that are taken, to save initial costs, and the long-term repercussions. The knowledge base that exists and how one can harness the franchising experience that the country already has, and what it has been learning from the finest franchise practices followed world over. When we put all of this together, we have the recipe to franchise success and that's what we want to prescribe to franchisors in India.

Start A Franchise Business In india Either By Yourself Vs With Professional Help From Franchise Consultants. - Click To Read Article
With millions of Indians looking at starting a new franchise business annually, this would be a brief synopsis of how they can do so,either on their own or professionally.When we started franchise consulting a decade ago we hardly had a handful of reputed franchise businesses available.Today more than 1200 organized franchisees are available.along with atleast 3000-4000 businesses getting ready to franchise in the next 3-5 years,opening the industry to a variety of options.So how will entrepreneurs go about choosing a new business,how are they going to sort their franchise lists, how will they do the due diligience. As internet,technology and information is increasingly making it possible to know which ones are available, the challenge will always remain on the 'best business suitable.'Let me try answering this for you ahead.

Franchise Your Business In India - Click To Read Article
What do businesses/companies seeking to franchise in india need to understand? I am listing out a few components of the pieces of franchising they need to be aware of whilst franchising their businesses.We come across entrepreneurs everyday advertising their businesses and seeking franchisees, without being structured.Additionally on the other end we have international companies seeking entry into India and they generally have a clear mandate as to how they would want to go about expansion.The challenge is then to merge that requirement into what could work practically in the markets.What a individual businessman or a company seeking to develop franchise, need to put in place even before they started looking at their first franchise.Hence I am putting in a few basic points of franchising in India which could serve as a cursory.

PaintBall Sports Franchise In India - Click To Read Article
Growth Of Alternative Sports Through Franchising In India is relatively nascent.With a growing middle class and increasing urban incomes, lifestyles are evolving.As lifestyles evolve sports,fitness and well being are gaining predominance.Adventure/Extreme sports are becoming popular and outdoor activities like trekking,rafting,camping,parasailing are regular weekend activities.With IT and other services evolving there has never been a need for group sport activities like bowling and paintball.I am highlighting in my article below how we have a built a franchise model for a franchisor seeking to expand in the paintball sports and how any sportpreneur seeking a new franchise business opportunity in the sports industry in India can get associated with this company and start a new franchise business.

Franchise Business Development In India : Choose The Right Franchise Consultant For Your Business Growth - Click To Read Article
With more than 1500 organized franchisers in India and an estimated 3000 getting organized in the next couple of years, it becomes very important for every business to analyze, what's the best way forward.Will franchising serve my organizations growth objectives.If yes, how do I 'Franchise My Business' or 'How To Franchise.' How can i quickly build a robust business system, that works efficiently with a variety of franchisees, all of whom work independently and yet at the same time together.What are the challenges i need to address.Franchising can give you great results.Every business is unique and has to be dealt differently. You can mold your business strategically around franchising and set the foundation for scalability and growth. The first step is to look for a franchise consultant expert who will run this marathon along with you.

Top 15 Franchise Mistakes While Franchising In India. - Click To Read Article
Over the years franchising in India has traveled through many industries and segments and companies have tirelessly used this model to expand their businesses in India.What are the learning's? Where have a few of them faltered and why have some succeeded and some failed.What is common amongst the failure and success is the most commonly done mistakes.A few franchisers have learnt quickly and have moved fast to rectify them, the others could not whilst the smarter ones who learnt from the failures of others ensured they did not commit these costly franchise mistakes.They used professional franchise consultants or senior industry veterans who carefully crafted strategies around which they ensured that these mistakes were minimized. So what are these mistakes that franchiser must avoid? Here we go.....

Food Franchising In India - Click To Read Article
An overview of the food franchising industry in India.Entrepreneurs/Companies in the f&B segment seeking to expand their business across india could understand the demography.With the North of India leading the way followed by West India and then South india and lastly, eastern india it is interesting to see how these franchisors are spread.With a market size of $72 Billion and growth expected to be around 20$, it is a important segment to watch.Also international franchisors these indicators could be encouraging. Food, Education & Retail are leading the way to franchise expansions in India and other service concepts are catching up.Hence these are exciting times for franchisors,franchisees and franchise consultants and the entire franchise eco system. Franchise Development & Cohesive Expansion Sstrategy could get you started in india.

Franchising In India : Franchise Your Business Glocally - Click To Read Article
Franchising Glocally: is the essence of integrating what would work in a diverse subcontinent like India.As a developing economy we are facing unprecedented growth and exposure to technology and modern facilities like never before.Hence its important we understand this inclusively and adopt and execute franchise strategies to grow our existing businesses, either the ones that have been handed over to us through generations, or the ones that we ourselves have founded and are presently running or is there a new product or idea which the new indian consumer can accept.Lets understand all of this is detailed and derive a conclusive franchise strategy, create franchise modules, franchise agreements and manuals that would help you get franchise success and then lets go about getting the right franchisees that match your goals.





Share this article with your friends. Fund someone's dream.

Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.

Tweet

Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!

Name:
Email:

Popular Articles

Building a Business From 30,000 Feet

Executive Blind Spots

Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.