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Franchise Solutions Named a Top 5 Portal for Overall Performance and Lead Quality by Franchise Benchmark

Guest post by: Jocelyn Chavez

Article Overview: Franchise Solutions, a leading authority on franchising, is proud to once again be recognized in Franchise Benchmark's most recent industry analysis. The latest Franchise Benchmark report, which evaluated the three month time period from November 2009 through January 2010, ranks Franchise Solutions among the Top 5 franchise portals for both overall performance and Confidential Questionnaire (CQ) completion rates. The CQ completion rate metric represents the percentage of leads from a given source that complete franchise applications and is considered by franchisors to be one of the best indicators of lead quality.

Franchise Solutions Named a Top 5 Portal for Overall Performance and Lead Quality by Franchise Benchmark

Franchise Solutions Named a Top 5 Portal for Overall Performance and Lead Quality by Franchise Benchmark

Franchise Solutions, a leading authority on franchising, is proud to once again be recognized in Franchise Benchmark's most recent industry analysis. The latest Franchise Benchmark report, which evaluated the three month time period from November 2009 through January 2010, ranks Franchise Solutions among the Top 5 franchise portals for both overall performance and Confidential Questionnaire (CQ) completion rates. The CQ completion rate metric represents the percentage of leads from a given source that complete franchise applications and is considered by franchisors to be one of the best indicators of lead quality.

"To be ranked in Franchise Benchmark's Top 5 once again for both lead volume and CQ rates is a proud accomplishment for our organization," according to Hunter Stokes, the company's President. "Franchise Solutions has long considered itself to be a partner to our clients versus a mere vendor. Vendors simply deliver leads; partners deliver measurable ROI. The Benchmark's findings support this organizational philosophy."

Franchise Solutions has consistently been recognized as a top performing franchise portal by Franchise Benchmark since the reports inception in 2006.

While previous issues of the Franchise Benchmark Franchise Industry Insight Report have included data for both the trailing 12 time period and three month time periods, as indicated in the February 2010, Franchise Advertising Portal Comparison Report, "...Considering market conditions and dramatic changes in lead flow, the most recent trends are the most applicable at this point so we have only included the trailing 3 months list."

To learn more about how FranchiseSolutions.com can help franchise organizations reach their development goals, please call us at 1-800-898-4455 ext. 110, email us at sales@franchisesolutions.com, or visit our website for more franchise opportunities.

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Article Tags: benchmark report, completion rate, franchise advertising, franchise sales, franchise solutions, franchisors, portals



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Re: Enticing Franchises - Top 9 List - All Franchise listed above are in millions of dollars. Do you have the list of Franchise in thousands
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
how much for a franchise fee? - Dear Colleague There is no easy answer to this question. Things to consider: [list=] The sizeof the Franchise Clent base Expected Turnover Intellectual Property costs (recoup) Number of Franchises Number of employees Original Set up costs Franchise admin costs An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000. Hope that this gives you some idea Take care Ian[/list]
Re: Franchise Surveys - Another good tool to researching a franchise is to speak with their existing franchisees. This contact information is included in most Franchise Disclosure Documents. In order to get a Franchise Disclosure Document or FDD as it is often referred to, you will have to complete a basic franchise application. The franchisor will then usually provide you with the FDD at that time. Included in that book of information is a list of the existing franchisees, the contract, the investment information etc... This information is required by Federal Law to be disclosed to your prior to making a purchase. So be sure to do your research and start with the Franchise Documents to get the initial information.
Re: Info for would be franchisers... - [quote="Sebastien":2gam0klq][quote="BuzzAroundBooks":2gam0klq]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to.[/quote:2gam0klq][/quote:2gam0klq] That is really what I look for in any industry publication. We lead busy lives and when people fill their magazines with fluff, not only does it benefit no one, but it makes us truly appreciate those that don't. Thanks!


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