|
|
Like this article? PLEASE +1 it! |
|
5 Principles That Grow Your Franchise Into A Thriving Money Tree
Written by: Glenn WalfordArticle Overview: Overlay these 5 principles on your franchise business no matter the category and see how you rate. The simplest ideas are always the best, the most useful and more enjoyably to implement. This is my desire for these 'winners', but it takes a fair amount of honesty and commitment on your part to really make it work.
![]() |
Free Download - Beware The Life Cycle Of A Franchise Business By Glenn Walford |
5 Principles That Grow Your Franchise Into A Thriving Money Tree
Five principles to apply to prosper in any franchise business no matter the category. Remember, the franchise business model is based on a 'formula' for success which is based on the success of the preceding and existing businesses in your brand. So don't mess with it, don't push back against it - try applying the below to your business;
- Get very specific on what you want to achieve - don't just drift from day to day,
- Create your goal statement of what you want from your business on monetary and lifestyle terms - make it down to the dollar, the hour, the activity,
- Writing goals down is the big factor between making them happen or not,
- See yourself vividly achieving all of it - dream big!,
- Make the plan basic - I like a single page plan with enough detail for what needs to happen, by who and by when - long plans do not get opened!
- Be very aware that the impact of your past experiences will prevent you from allowing new concepts and change in - your 'biases',
- The Dominant Thought Principle - put your mind to work as it ALWAYS gets what it really, really wants,
- Your brain will filter out and you will discount suggestions to improve your business based on your 'programming' through past experiences, take care not to miss something great - this is very common in the franchise business model.
- I'm so big on this - you must take the lead to pull your franchisor closer to you and get them along for the ride you are taking to grow your business,
- Connect - make all your forms of contact with franchisor staff positive and about what you are trying to do to grow your business and how you would love their input,
- Engage - bring the franchisor in on your goals and plans, let them have input to what you are trying to achieve, let them in,
- Deep Collaboration - act like you are both equally in the business together, their business and your business.
- Be relentless in your efforts to market your business, look for angles and opportunities everywhere you go,
- Become a student of marketing from everyday life by looking at what everyone else is doing and if you can leverage by piggy backing or 'modeling' what others are doing,
- Get known for something that is appreciated by your customers other than the basic offer you provide and is expected - make the experience with you special, memorable and surprising,
- Make marketing your focus, not the making or doing in your business - the money is in the marketing.
- Learn your system inside out,
- Implement the system in its entirety in your business,
- Strive to squeeze everything you can (fairly & reasonably) from your system,
- Find what's on offer, and what's not, such as extra training, product trials, marketing activities, extra store visits and input,
- Utilize absolutely everything you can as you would be surprised at how much is left on the table in the way of resources by franchise owners.
|
About the Author: Glenn Walford RSS for Glenn's articles - Visit Glenn's website Glenn Walford is getting right b ehind the millions of mum and dad business owners who have invested heavily in a franchise and are banking on it’s success. Glenn has worked directly with hundreds of franchise owners across several industry categories holding senior positions in several top franchise companies. After this experience he created the 'must have' for franchise owners - the world first of its kind Shaking The Profits From Franchising book series and information website: www.ShakingFranchiseProfits.com . It brings together dozens of franchise experts in the one place providing highly detailed information on every aspect of growing an individual franchise business. The series is hitting the spot so well that editions for the USA and Indian franchise markets are in production now. Make contact to get involved in this ground breaking event! Click here to visit Glenn's website 10 Profit Prodders For You In Your Franchise How Does A Franchise Owner Recover A Poor Relationship With Their Franchisor The No Brainer To Franchise Success 5 Principles That Grow Your Franchise Into A Thriving Money Tree Beware The Life Cycle Of A Franchise Business |
Related Forum Posts
Share this article with your friends. Fund someone's dream.
Leave a comment below or share on the left and you'll help support entrepreneurs in Africa through our partnership with Kiva. Over $50,000 raised and counting - Please keep sharing! Learn more.
Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
What is Discretionary Cash Flow
Leader's Success Secret: Celebration
Tips for the Novice Traveler
Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.



