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5 Principles That Grow Your Franchise Into A Thriving Money Tree

Written by: Glenn Walford

Article Overview: Overlay these 5 principles on your franchise business no matter the category and see how you rate. The simplest ideas are always the best, the most useful and more enjoyably to implement. This is my desire for these 'winners', but it takes a fair amount of honesty and commitment on your part to really make it work.

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5 Principles That Grow Your Franchise Into A Thriving Money Tree

Five principles to apply to prosper in any franchise business no matter the category. Remember, the franchise business model is based on a 'formula' for success which is based on the success of the preceding and existing businesses in your brand. So don't mess with it, don't push back against it - try applying the below to your business;

1. Decide exactly what you want to achieve, open your mind up to all your possibilities and get a basic plan written.
  • Get very specific on what you want to achieve - don't just drift from day to day,
  • Create your goal statement of what you want from your business on monetary and lifestyle terms - make it down to the dollar, the hour, the activity,
  • Writing goals down is the big factor between making them happen or not,
  • See yourself vividly achieving all of it - dream big!,
  • Make the plan basic - I like a single page plan with enough detail for what needs to happen, by who and by when - long plans do not get opened!
2. Open your mind up to new ways of thinking about your business.
  • Be very aware that the impact of your past experiences will prevent you from allowing new concepts and change in - your 'biases',
  • The Dominant Thought Principle - put your mind to work as it ALWAYS gets what it really, really wants,
  • Your brain will filter out and you will discount suggestions to improve your business based on your 'programming' through past experiences, take care not to miss something great - this is very common in the franchise business model.
3. Connect & Engage in Deep Collaboration as close as you can with your franchisor.
  • I'm so big on this - you must take the lead to pull your franchisor closer to you and get them along for the ride you are taking to grow your business,
  • Connect - make all your forms of contact with franchisor staff positive and about what you are trying to do to grow your business and how you would love their input,
  • Engage - bring the franchisor in on your goals and plans, let them have input to what you are trying to achieve, let them in,
  • Deep Collaboration - act like you are both equally in the business together, their business and your business.
4. Become insatiable in the marketing of your business - get known for something and make marketing your focus, not the making.
  • Be relentless in your efforts to market your business, look for angles and opportunities everywhere you go,
  • Become a student of marketing from everyday life by looking at what everyone else is doing and if you can leverage by piggy backing or 'modeling' what others are doing,
  • Get known for something that is appreciated by your customers other than the basic offer you provide and is expected - make the experience with you special, memorable and surprising,
  • Make marketing your focus, not the making or doing in your business - the money is in the marketing.
5. Become an expert in leveraging the system of your franchisor. Adopt 'the system runs the business not you' attitude.
  • Learn your system inside out,
  • Implement the system in its entirety in your business,
  • Strive to squeeze everything you can (fairly & reasonably) from your system,
  • Find what's on offer, and what's not, such as extra training, product trials, marketing activities, extra store visits and input,
  • Utilize absolutely everything you can as you would be surprised at how much is left on the table in the way of resources by franchise owners.
If I had a sixth principle it would be to be an ACTION taker. Even if the action is wrong it is still action and you have momentum to quickly swing back, change it and start a new course with that momentum.
Strive to Thrive!

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Home > Franchises > Glenn Walford > 5 Principles That Grow Your Franchise Into A Thriving Money Tree
Article Tags: franchise business, franchise owner, profit

About the Author: Glenn Walford
RSS for Glenn's articles - Visit Glenn's website

Glenn Walford is getting right b ehind the millions of mum and dad business owners who have invested heavily in a franchise and are banking on it’s success. Glenn has worked directly with hundreds of franchise owners across several industry categories holding senior positions in several top franchise companies.

After this experience he created the 'must have' for franchise owners - the world first of its kind Shaking The Profits From Franchising book series and information website: www.ShakingFranchiseProfits.com . It brings together dozens of franchise experts in the one place providing highly detailed information on every aspect of growing an individual franchise business. The series is hitting the spot so well that editions for the USA and Indian franchise markets are in production now. Make contact to get involved in this ground breaking event!



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More from Glenn Walford
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How Does A Franchise Owner Recover A Poor Relationship With Their Franchisor
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5 Principles That Grow Your Franchise Into A Thriving Money Tree
Beware The Life Cycle Of A Franchise Business


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Online Brainstorming Online Brainstorming - If any of you have read Jack Canfield's Success Principles or Robert Allen & Mark Victor Hansen, Enlightened Millionaires, you will understand how these great concepts come about. Go back to the original text on Masterminding which is Napolean Hill in Think & Grow Rich. While their are many Mastermind groups out there right now, they arent really true to the original philosophy. In its purest form a mastermind group, or inner circle is a group dedicated to one goal, one cause and they all utilize their personal connections and resources to accomplish it. I think if you really wanted to creat a 'next best thing' you need to find people to join your inner circle. STaff, friends, suppliers, mentors anyone that can dedicate some time to working on it, launching it and reaping the benefits. I think doing one online would be great..who else would be interested?
Re: Enticing Franchises - Top 9 List Re: Enticing Franchises - Top 9 List - All Franchise listed above are in millions of dollars. Do you have the list of Franchise in thousands
Re: Info for would be franchisers... Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.
how much for a franchise fee? how much for a franchise fee? - Dear Colleague There is no easy answer to this question. Things to consider: [list=] The sizeof the Franchise Clent base Expected Turnover Intellectual Property costs (recoup) Number of Franchises Number of employees Original Set up costs Franchise admin costs An example: A franchise that I was involved in setting was to a simple "lawn mowing/home repair" franchise. The Franchise included national/local advertising - preparation of client lists - general admin - central accounting etc The Franchise involved 300-500 clients - and an annual turnover of about $300,000 . The annual franchise fee was $30,000. Hope that this gives you some idea Take care Ian[/list]
Re: Franchise Surveys Re: Franchise Surveys - Another good tool to researching a franchise is to speak with their existing franchisees. This contact information is included in most Franchise Disclosure Documents. In order to get a Franchise Disclosure Document or FDD as it is often referred to, you will have to complete a basic franchise application. The franchisor will then usually provide you with the FDD at that time. Included in that book of information is a list of the existing franchisees, the contract, the investment information etc... This information is required by Federal Law to be disclosed to your prior to making a purchase. So be sure to do your research and start with the Franchise Documents to get the initial information.


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