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Top 5 Reasons To Use A Franchise Consultant

Guest post by: Cory Barber

Article Overview: If you're seriously considering franchising, perhaps you have a plan of surfing the net or reading some popular franchise magazines in order to find the one best suited for you. Or maybe you try to make this analogy: “I buy everything else on the internet these days, so I'm sure I can locate the franchise of my dreams there, too”. Sure, the web is clearly a wealth of information on every topic imaginable. But while it's a great place to shop for a pair of gold earrings or a new cardigan sweater, it's a lousy place to conduct an effective franchise search. Trying to find your ideal franchise using this strategy will, at best, completely overwhelm and frustrate you.

Top 5 Reasons To Use A Franchise Consultant

If you're seriously considering franchising, perhaps you have a plan of surfing the net or reading some popular franchise magazines in order to find the one best suited for you. Or maybe you try to make this analogy: "I buy everything else on the internet these days, so I'm sure I can locate the franchise of my dreams there, too". Sure, the web is clearly a wealth of information on every topic imaginable. But while it's a great place to shop for a pair of gold earrings or a new cardigan sweater, it's a lousy place to conduct an effective franchise search. Trying to find your ideal franchise using this strategy will, at best, completely overwhelm and frustrate you. Most franchise seekers have absolutely no idea of what is involved in carrying out a thorough franchise investigation on their own. Aside from the financial investment, there is a substantial time commitment to consider. Try conducting this search alone and you'll see what I mean.

An experienced franchise consultant can effectively and efficiently streamline the entire search process for you, sparing you all the aggravation and headaches mentioned above.

A franchise consultant is a recruiter for the franchise industry and a trusted source of solid business opportunities. He helps to clearly identify an appropriate franchise vehicle through the process of effective qualifying, matching, and presenting.

There are several major advantages and benefits to using the services of a seasoned franchise consultant. Here are just 5:

1. The entire service is free to you, the candidate. The consultant is paid by the franchisor for referring a qualified individual, both financially and professionally, who ultimately purchases a franchise.

2. The consultant has pre-screened hundreds of top franchises for you. Only the ones that meet the highest of standards will be presented to you. Top new and established opportunities are added regularly.

3. Complete professional and personal profile is conducted. Your consultant pinpoints the perfect opportunity for you based on your interests, talents, background, and goals.

4. Professional introduction to the franchisor. After you are presented with an opportunity that excites you and that you want to pursue, your consultant 'takes you to the front of the line' and makes the introduction between you, the candidate, and the franchisor. The franchisor will respect you immediately, knowing that you, the candidate, are both qualified and ready to move forward.

One of the most annoying aspects the franchisor deals with is tire kickers. They despise having to answer phone calls from less than serious, under-qualified people asking stupid questions about their franchise model. It is very welcoming to have a top-notch candidate referred to them by a franchise consultant who asks intelligent, engaging questions.

5. Thorough education provided on investment options and types of ownership. Most franchise seekers aren't aware of the costs involved in purchasing a specific franchise, and the consultant offers vast insight into the various types of franchises and their investment requirements. He can also suggest financing options that were never considered.

As you can clearly see, all three parties-the franchise seeker, the franchisor, and the consultant-win in this very productive business relationship. Unless you are absolutely positive about the specific franchise you wish to pursue (and are fully qualified in every way), it would be a big mistake to not utilize the free services of an experienced franchise consultant.

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Article Tags: franchise, Franchise consultant, franchise seeker, franchisee, franchising, franchisor



Related Forum Posts
Re: Today's Hottest Franchise? - I try to keep up on some of the hot franchises, I have noticed an increase in interest in the service industries. Lower cost, lower overhead etc... I think this is because most folks have less to invest or less they are willing to risk. John Henning Franchise Consultant
What is the Best Franchise? - As a Franchise Consultant I get asked this question on a daily basis. I work with clients to help them find the right franchise and through those conversations they almost always as me: "What is the Best Franchise?". There is no single answer for this question as the answer truly depends on the criteria you set as a perspective franchise owner. Meaning, maybe you want a retail location with 5 employees or a home based franchise with zero employees. Either way, the word "best" becomes relative to what is important to you. I realized quite some time ago that I could never "sell" a franchise to anyone. The only way someone will buy a franchise is if it makes sense for them & their family. Performing the proper due diligence is key to finding the best franchise for you.
Re: what position to request? - Hi Michael, Great suggestion from David, or you could try something around a design consultancy, How about Website Design Consultant, Design and Development Manager, Website Support and Development Manager or maybe Internet Business Development Consultant. Ultimately whatever you are comfortable with and good luck for the future, Mal.
Re: Enticing Franchises - Top 9 List - All Franchise listed above are in millions of dollars. Do you have the list of Franchise in thousands
Re: Info for would be franchisers... - [quote="Sebastien":1d29sdv1]Like Franchise Times, Franchise Update is a very practical magazine. There is no blah blah, just straight facts that anyone in the franchise community can relate to. I just want to mention that all these magazines are NOT franchisee oriented. I mean these magazines are for franchise professionals. If you're looking to buy a franchise, you won't find much information in there. To answer your question, getting published in Franchise Times was fairly easy. I don't want to brag too much but I think I am known in the franchise industry. I was the marketing guy at Franchise.com for a few years before joining my new company, the World Franchising Network. So people know me and I have a very good relationship with Nancy Weingartner, the Managing Editor at Franchise Times. I was talking with her at the last Franchise Expo South in Miami and she mentioned she'd like me to be profiled. I was like "ok, sure!". I like this franchise executive profile thing in Franchise Times as it is rarely BS. People are usually really natural in there.[/quote:1d29sdv1] Thanks for the follow up Sebastien! And I can't say that I'm surprised that networking with the right people and managing your relationships with them properly are the keys to being published. I guess the old adage holds true of "it's not who you know, but who knows you" that's important.


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