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Cory Barber Articles

Written by: Cory Barber

Top 5 Components Of A Model Franchisee - Click To Read Article
If you are seriously entertaining the idea of buying a franchise, you need to understand the psychology that is behind a franchisor’s decision to award a franchise to the “right” person. There are certain essential skills and personality characteristics that encompass a “model” franchisee which franchisors absolutely require, so before you go any further down the road to franchise ownership, you had better do a self-inventory and make absolute certain you have them. Here are 5 crucial ones:

Franchise Discovery Day: What Can You Expect? - Click To Read Article
Despite the assumption that a Discovery Day is solely for the benefit of the potential franchisee, the franchise company itself also uses the occasion to develop first impressions of prospective franchisees and to informally assess their suitability for the business. So, it is the day for the management team and the franchise candidate to get to know each other on a deeper level than phone and email to decide if this is a good match for both parties. But what else can you expect?

7 Benefits of Children's Education Franchises - Click To Read Article
If you have background as an educator, a daycare provider, preschool provider, or are an entrepreneur or a business executive that loves children and would enjoy the challenge of making a difference in their educational lives, perhaps a Childhood Education and Development franchise might be the perfect business for you. In fact, in difficult financial times, families invest more heavily in educating their children because they want their kids to have better opportunities than they had themselves, so childhood education is most definitely a recession proof industry. Here are seven reasons why.

5 Franchising Lies Exposed - Click To Read Article
Although franchising is widely known to offer aspiring, new business owners the best possible chance of success with the least amount of risk, there are some myths out there that can tend to alienate even the most die-hard entrepreneur. Below, I clear up some common franchise misconceptions that will breathe new life into your goal of owning a franchise business.

Franchising: The 3 Best Passive Opportunities - Click To Read Article
Many of the candidates that I assist as a franchise consultant are looking for a complete overhaul in their professional careers. Some hate their jobs, while others feel they’re not compensated at the same level of their performance or for their true worth to the company. Or maybe they’re simply not living their passion. On the other hand, others are perfectly satisfied with their careers, but are looking for an investment vehicle or an opportunity that allows for passive ownership. In essence, they desire the ability to be an absentee owner. There are many very good passive franchise businesses available in a variety of categories. Here are just a few:

The Truth About Franchise Royalty Fees - Click To Read Article
Franchise royalties are sometimes looked upon in a negative way in the eyes of franchise seekers, often simply because of the fact that their function in the franchise equation is misunderstood. There are several important points to grasp when it comes to franchise royalties, exactly what they are, and how they benefit both the franchisor and the franchisee.

6 Reasons Why A Franchise Resale Is A Great Investment - Click To Read Article
Shopping for a new franchise business and considering your options? One you might not have thought of is the concept of buying a “resale” franchise opportunity. There can be several distinct advantages to buying an existing franchise instead of a new outlet, one being the established track record of profitability by the seller of the current franchise. Here, I discuss 6 advantages.

Franchise Owner To Be? 18 Questions To Ask Current Franchisees - Click To Read Article
Okay, so you’ve been investigating a franchise opportunity that has you both eager and excited at the prospect of becoming an entrepreneur. Your franchise consultant has discussed the business in depth with you, including your role as a franchisee, the financial requirements, skill set needed, and you’ve been introduced to the franchisor. You have received a copy of the UFOC, which you have carefully investigated with an advisor. Your family is behind you 100%. So far, everything looks great! What’s next?

Franchise Or Independent? Can I Do It Myself? - Click To Read Article
As a franchise consultant, one of the most important questions any first-time potential business owner asks me is whether to start their own new venture or to look at franchising. The answer has many components attached to it that need attention. Let's review some of those considerations.

Initial Franchise Fee: The 4 Elements Crucial To Your Success - Click To Read Article
As candidates progress through the due diligence process of evaluating a specific franchise, I am often presented with this very common question about one of the costs involved in becoming a franchisee: "what exactly does the franchise fee cover and how does it benefit me?" This is a great question that needs to be addressed.

5 Top Franchise Financing Options Discussed - Click To Read Article
A perceived obstacle that sometimes is mentioned from candidates I work with as a franchise consultant is this: “What is the best way to finance this franchise business venture?” This is a very legitimate question that needs to be addressed. A few, less-than-serious franchisee wannabes have absolutely zero clue of where they’ll get the money or even how much of an investment is involved. The vast majority, however, have at least some idea of how they will finance their business. They simply need some clear, concise information about what each option entails. I'll discuss 5 options here.

Franchise Business: Right Time For Career Change? - Click To Read Article
Given the current economic status, you may be wondering about whether your plan to buy a franchise is a good decision. Maybe you're in a corporate job and are fearing the axe. Or perhaps you are simply no longer challenged in your present position and are ready to venture out on your own and follow a proven system, but are hesitant to give up "job security". Well really, is there such a thing as job security?

Franchise Business: 6 Factors You Must Consider Before Choosing - Click To Read Article
You’ve decided that you would just love to own a franchise business. You’re as excited as a 10-year-old at Disneyworld every time you think about it. Great! But exactly what type of franchise are you most suited for? How do you decide which one is your best match? Where to start…

7 Top Benefits Of Owning A Fitness Franchise - Click To Read Article
If you have the desire to be in business for yourself and are also passionate about exercise, diet, and fitness, perhaps a fitness franchise might just be the perfect business for you. The increased awareness of the health risks associated with being overweight has created a steep increase in the popularity of the health and fitness industry. Sadly, our children are as unfit as ever. Combine that with the fact that the weight loss industry is a $40 billion annual business. Can you see the huge possibilities here?

Fast Food Franchises: Consumers Are Starving For Convenience - Click To Read Article
Most fast food franchises are reporting growth and continue to be extremely successful, despite the economy. Drive around your local business district on a Friday or Saturday evening and you’ll notice that parking lots are always nearly full. The fast food industry continues to move full-steam ahead. The industry's annual sales have nearly tripled over the last 15 years, easily surpassing the $200 billion mark in 2006.

Business To Business Franchises: 5 Compelling Reasons To Own One - Click To Read Article
Those who possess good selling skills, enjoy building meaningful and productive relationships, and the challenge of interacting with fellow business owners and managers, rather than consumers, will find some excellent opportunities worth investigating in the Business To Business franchise category. Your options are numerous, whether you have background in a white collar or a blue collar industry. B2B franchises offer several advantages and nice benefits, some of which I would like to discuss.

7 Top Benefits Of A Direct Marketing Franchise - Click To Read Article
Looking for a business to business franchise opportunity that provides multiple revenue streams and monthly repeat business potential? A direct marketing franchise, combined with your previous sales and general business experience and your passion for building business relationships within your local community, puts you at the helm of your own marketing consulting empire.

6 All-Important Features Top Franchise Businesses Possess - Click To Read Article
With literally thousands of franchises in business today, you can quickly become mentally exhausted when researching which opportunity is the best. There is no “best franchise” out there that all franchise seekers should sign on for. Do you honestly believe that there is this line of people a mile long outside of Mcdonald’s franchise development office? Of course not. How come?

5 Reasons Why Now Is The Best Time To Buy A Franchise - Click To Read Article
Whether it's the top headline on the evening news or front-page news in your daily newspaper, we are consistently bombarded with bad economic news in the national media. With all that's happening, you could easily come to the conclusion that in today’s economy you would be crazy to consider purchasing a franchise. What the media forgets to mention, however, are all the "right" reasons for opening a franchise business in today’s economy. Here are 5 great reasons to buy a franchise in the current economic climate:

Top 5 Reasons To Use A Franchise Consultant - Click To Read Article
If you're seriously considering franchising, perhaps you have a plan of surfing the net or reading some popular franchise magazines in order to find the one best suited for you. Or maybe you try to make this analogy: “I buy everything else on the internet these days, so I'm sure I can locate the franchise of my dreams there, too”. Sure, the web is clearly a wealth of information on every topic imaginable. But while it's a great place to shop for a pair of gold earrings or a new cardigan sweater, it's a lousy place to conduct an effective franchise search. Trying to find your ideal franchise using this strategy will, at best, completely overwhelm and frustrate you.

5 Major Advantages Of Multi-Unit Franchising - Click To Read Article
Increasingly, the candidates I work with as a franchise consultant are considering franchises that allow for multiple units. One major reason for this is a result of the increasing number of downsized executives in America needing to quickly replace lost six-figure-plus salaries. Their options in the traditional workplace may be limited. Or maybe they are seeking a career change, and they recognize the fact that by owning multiple franchise units, the road to meeting and exceeding their income goals can be realized much sooner.





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