FRANCHINSING - ARE YOU READY TO GROW - ELEMENT 1

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FRANCHISING - ARE YOU READY TO GROW - ELEMENT 2 - By Keith King

UNIQUENESS:

IF YOU WANT TO FRANCHISE YOUR BUSINESS, THERE ARE A NUMBER OF ELEMENTS THAT YOU MUST CONSIDER. AN ANALYSIS OF THESES ELEMENTS WILL DETERMINE THE FRANCHISEABILITY OF YOUR COMPANY.

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

IN FUTURE ARTICLES I WILL OUTLINE THE OTHER 4 ELEMENTS THAT ARE REQUIRED TO BECOME A SUCCSSFUL FRANCHISOR.

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FRANCHISING - ARE YOU READY TO GROW - ELEMENT 2 - By Keith King

About the Author: Keith King

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Keith is the founder of Franchise Focus Canada. He has had experience both as a franchisee and consulting for franchisors. As his initial exposure to franchising, he owned eleven McDonalds restaurants in Canada. Since leaving Mcdonalds, he has done consulting in the franchise industry. His expertise has been in Turnarounds, Franchise Marketing and Turning Operating Companies into Franchising Companies. He also has had extensive experience in conducting Franchisee Focus Groups. Prior to becoming a franchisee, he was with IBM in Canada and Internationally. While there, he was responsible for conducting Strategic Marketing Planning Sessions Internationally. Contact: keith@franchisefocuscanada.com or 1-416-568-9700
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