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Why Franchising



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Solving Your Hiring Dilemma - By Christopher Nolan

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Starting any kind of new business can be intimidating, scary or risky. Most new businesses fail within 24 months after starting. The biggest reason most businesses fail is because they are underfinanced or they are poorly planned. Any start-up is riddled with unforeseen pitfalls, unexpected delays, cost over-runs, legal issues, municipality compliance issues and much more. If you just don’t have the experience of starting a business, you will usually experience many sleepless nights, high tension, stress within your family, physical fatigue and even bankruptcy. Sometimes people start a business only to find out they aren’t happy with it because they find themselves working 70 hours a week for less than minimum wage while dealing with employee problems. So what can you do to alleviate these inherent issues? Consider a franchise.

While not all franchises are successful, most are. In fact over 75% of franchises are still in business five years after they open vs. 85% of small non-franchised businesses are closed within 5 years after they are opened. Franchise annual retail sales now exceeds 2 trillion dollars. So what’s the difference?

There are numerous advantages to buying a franchise. First, a franchise typically has mitigated most of the risks concerning proof of concept. The franchisor has historically proven that the concept will work and has found the majority of potential problems and the solution to fixing them. Also, because the franchisor has started to establish multiple units successfully, the likelihood of identifying needed financing is greatly enhanced. When you buy a franchise you will typically find it comes with an entire team of development and support managers together with solutions to prevent many pitfalls. Franchising is simply a financing tool for the franchisor who desires to replicate a business model to improve his ability to distribute high volumes of products or services. Yes, you are helping a franchisor grow his business, but you are also able to leverage his experience and knowledge and make enough money to create a meaningful income for yourself and your family with minimal risk. Good franchisors appreciate your confidence and willingness to help grow a successful brand and subsequently reward you with a proven formula for financial success.

There are a few other important advantages when considering a franchise. In my experience developing hundreds of franchises nationwide over 25 years, you get the next best thing to a crystal ball to discover what you should expect, here’s how. If you are believe you know the franchise you would like to own, I strongly recommend you go meet a franchisee with the same franchise concept you are considering buying and ask if you could work at his franchise for two weeks without compensation. Most franchisees will allow this if they believe you are sincerely interested. You will gain an opportunity to learn important information from the franchise owner, quickly discover many issues not previously considered and how to manage them, understand the processes, meet real customers and talk to them about why they buy these products or services to gain confirmation of your assumptions and more. Further, make the time necessary to contact as many of the franchisees in the system and ask prepared questions to further discover answers about how much money you can really make, what the initial problems were when first opened, how long it took to become profitable and many other questions.




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Free PDF Download
Solving Your Hiring Dilemma - By Christopher Nolan

Name: Email:

About the Author: Christopher Nolan

RSS for Christopher's articles - Visit Christopher's website
Starting as a Naval Aviator and National Geographic bush pilot, he subsequently distinguished himself in the fields of high-tech sales, educator, author, and public speaker. He is a high profile seminar leader on new franchise business development and motivational topics. As Founder/President of Criste Corporation, he led a national franchised chain restaurant development (Schlotzsky’s Deli) company as the system wide sales leader with 314 unit sales to his credit. He is also credited for turning around four of the worst performing stores for Schlotzsky’s system into the top 5 percent performing stores while further increasing revenues and profits in those stores for three consecutive years. He was one of the largest AD’s in SI system and originated 64 stores in 10 states. He is a highly recognized creative franchise professional with special expertise in real estate site selection, unit sales and increasing incremental unit sales.
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