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Joel Goldstein Articles

Guest post by: Joel Goldstein

Tricks of the Trade: The Fine Art of Working a Franchise Expo - Click To Read Article
The power of face-to-face meetings is undeniable--but are you making the most of the opportunities at hand? While trade shows bring franchisers thousands of potential leads, a few missteps can cost them the game. When it comes to attracting the most qualified investors to your booth, veteran franchise event producer Joel Goldstein dishes out the true tricks of the trade.

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About the Author: Joel Goldstein
RSS for Joel's articles - Visit Joel's website

Joel Goldstein Group Marketing Director of MFV Expositions Joel has been with MFV for nearly 15 years and plays a critical role in marketing MFV events in the US and abroad. Goldstein directs a design and marketing support staff in MFV's NJ offices. MFV manages and produces three franchise events in the US, the leading franchise event in Mexico, and the newest franchise event in the UK. In addition, Joel works closely with media and association partners on event programs and online initiatives. Currently, Goldstein is spearheading the 2010 West Coast Franchise Expo, which will take place November 5 to 7 at the Los Angeles Convention Center and feature thousands of entrepreneurs and exhibitors. More information on the event is available at www.wcfexpo.com. To exhibit at the WCFE, call (201) 881-1666 or e-mail exhibit@mfvexpo.com.


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Tricks of the Trade The Fine Art of Working a Franchise Expo


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