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Kenneth Franklin Articles

Guest post by: Kenneth Franklin

FRANCHISE PSYCHOLOGICAL TESTING - Click To Read Article
FRANCHISE PSYCHOLOGICAL TESTING

WOMEN FRANCHISEES - Click To Read Article
WOMEN FRANCHISEES

TYPES OF FRANCHISE SYSTEMS - Click To Read Article
TYPES OF FRANCHISE SYSTEMS

THE INVESTOR AS FRANCHISEE - Click To Read Article
THE INVESTOR AS FRANCHISEE

MINORITIES AS FRANCHISEES - Click To Read Article
MINORITIES AS FRANCHISEES

MAINTAINING EXCELLENCE WITHIN YOUR COMPANY: PART 1 - Click To Read Article
MAINTAINING EXCELLENCE WITHIN YOUR COMPANY: PART 1

MAINTAINING EXCELLENCE: PART 2 - Click To Read Article
MAINTAINING EXCELLENCE: PART 2

MAINTAINING EXCELLENCE: PART 3 - Click To Read Article
MAINTAINING EXCELLENCE: PART 3

MAINTAINING EXCELLENCE: PART 4 - Click To Read Article
MAINTAINING EXCELLENCE: PART 4

MAINTAINING EXCELLENCE: PART 5 - Click To Read Article
MAINTAINING EXCELLENCE: PART 5

FRANCHISING: A PROVEN STRATEGY FOR WINNING - Click To Read Article
Franchising: A Proven Strategy For Winning

FRANCHISING AS AN INVESTMENT - Click To Read Article
FRANCHISING AS AN INVESTMENT

AFFILIATION FRANCHISES - Click To Read Article
AFFILIATION FRANCHISES

WHY DOES FRANCHISING SUCCEED? - Click To Read Article
The reasons why franchising is successful.

THE HISTORY OF FRANCHISING - Click To Read Article
A brief overview of the history of franchising throughout the years, starting with the Catholic church, to the first business to franchise and onto the growth of franchising in the 1990’s.

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About the Author: Kenneth Franklin
RSS for Kenneth's articles - Visit Kenneth's website

Thirty-five years ago Kenneth Franklin founded Franchise Developments, Inc., the oldest major franchise consulting firm in the U.S., in order to help start-up franchisors plan and develop their franchise program and established franchisors and licensees to further sophisticate and improve their existing programs. Ken has: •Have helped over 600 start-up franchisors in the U.S. and in 26 other countries. •Have worked with 27 Fortune 500 or International Fortune 500 companies such as General Electric, H.J. Heinz, Union Carbide, British Petroleum, and Televisa. •Offer a total franchise development program that includes operations manual development, marketing plans and franchise sales recruitment materials, marketing and sales brochures, training programs (custom designed or standardized), support packages, strategic and financial planning, legal assistance, psychological testing of franchisees and ongoing franchise consulting. EDUCATION AND RELATED ACTIVITIES •Masters of Business Administration at the Graduate School of Business Administration, Syracuse University •Graduate of Louis Allen’s “Advanced Management Training Program  •Assistant Professor of Marketing at the Graduate School of Industrial Administration, Carnegie-Mellon University

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More from Kenneth Franklin
WOMEN FRANCHISEES
AFFILIATION FRANCHISES
FRANCHISING AS AN INVESTMENT
MAINTAINING EXCELLENCE PART 4
MAINTAINING EXCELLENCE PART 3


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