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Franchising Continues To be a Safe Way to Go in Troubled Economy

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Michael Hemenway
(Visit Michael's Website) Founder/CEO of brandEXPANSION the only firm of its kind serving all aspects of franchising. With our industry background and successful franchise units established around the world, we have a time tested strategy to assist you in locating, developing, advertising, marketing and executing the optimal franchisor and franchisee strategy. brandEXPANSION brings over a dozen years of hands on experience in the field. This gives us an insider’s perspective on the business of franchising, which is an invaluable asset in supporting your objectives. We simplify the franchise experience by providing on going consulting and support designed to deliver the most profitable franchise investment you can attain. brandEXPANSION has placed franchise units in over 1000 locations nationwide. This includes the strategy and writing of franchise documents, over 600 franchise real estate locations selected, over 200 construction projects completed and over 250 proven franchise companies currently represented. The company also operates the leading franchise-industry social networking site, http://www.FranchiseUltraLounge.com .

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Franchising Continues To be a Safe Way to Go in Troubled Economy

In times of economic upheavals, franchising has always emerged as a safety net. Now with a slow economy taking hold of the United States, there’s a great surge of people towards the franchise world. These days, you will likely come across someone who is starting a franchise or at least thinking of buying a franchise. America has always been the land of entrepreneurs; so, why these people who once loved to start a business on their own are following the footsteps of others nowadays? There are various reasons behind that. The first and foremost is that the demography and characteristics of the people coming into the business have changed. Today people in their ‘50s are starting a franchise after spending several years in their profession. They don’t want to undergo the hassles of starting a stand-alone business by inventing the system and so, prefer to follow a proven one.

Similarly, there are many youngsters who are ready to buy a franchise rather than look for a job. For them, having an entrepreneurial bend of mind is not enough; they also need solid business plan for the future. Franchising provides them with both. It allows them to become a franchise-owner and independent to a certain degree while the proven business model of the company helps them to secure their future. They don’t have to make mistakes and learn from them, as they had to do, if they went for stand-alone business. Moreover, it’s quite difficult for a young entrepreneur starting a stand-alone business to convince banks about the feasibility of his project. Starting a franchise of top franchises makes sure that they get loans from banks and other lending institutes easily.

In a stand-alone business, the would–be owner is supposed to undergo various trials and tribulations. He needs to get the license for the business, oversee the designing of the interior of his shop, and pick a logo, secure trademark and so on. But when they buy a franchise, half of these are done by the franchisor or guided by them. The person just needs to devote some amount of time in learning how to franchise and expand his client base. Even advertising and marketing are shared jobs. So, it becomes quite easy and less time-consuming to buy a franchise rather than starting a stand-alone business from the scratch. It is particularly beneficial for women entrepreneurs who are capable of doing jobs, but prefer to be homemakers. By starting a franchise, especially a home-based one, they get to fulfill their potential, but also find time for their family, as the franchisor helps her at every step. These are the main reasons why starting a franchise has become the buzzword in today’s business world.





Franchising Continues To be a Safe Way to Go in Troubled Economy - To learn more about this author, visit Michael Hemenway's Website.

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John Power
John Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website


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