Kiosks Offer Advantages in Owning a Franchise
Kiosks Offer Advantages in Owning a Franchise
Not all low-cost franchises are created equally, though. Many still require time, effort and energy to build the business and name recognition. But what if 550 potential customers walked past your business every single hour? How many of those could you convert to a sale?
That's the power of mall kiosks, which deliver foot traffic practically at your door step. According to the researchers Envirosell, some 20 percent of those walking by a kiosk notice it - that's 110 people an hour.
An added benefit is that, unlike a traditional mall store, the potential customer doesn't have to make a choice to enter. Kiosks are often located right in the traffic path, meaning a customer passes by. It's up to the kiosk owner to entice them to stop, but the right smell or site can often do the trick.
A mall kiosk - turn key - can be had for as little as $45,000 for a single unit. The kiosk's low cost can also offer an opportunity to purchase multiple locations in large malls, doubling the potential customer base and capturing variances in traffic flow. A kiosk's small size also typically means that fewer employees are needed to manage it, keeping the operating costs low as well.
Kiosks also offer an excellent opportunity for area developers, who commit to opening a larger number of franchises within a set period of time. Some franchisors require the area developer to open and operate at least one unit himself or herself.
There are a number of intriguing kiosks franchises out there, and even more on the horizon. See how a kiosk can offer a great way to own your own business.
Kiosks Offer Advantages in Owning a Franchise - To learn more about this author, visit Michael Hemenway's Website.
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It makes sense, really: the economy is helping many entrepreneurs to make the leap from corporate life into owning their own business. However, the ongoing credit crunch and uncertainty over the economy is driving them to look more intently at low-cost franchises.
Not all low-cost franchises are created equally, though. Many still require time, effort and energy to build the business and name recognition. But what if 550 potential customers walked past your business every single hour? How many of those could you convert to a sale?
That's the power of mall kiosks, which deliver foot traffic practically at your door step. According to the researchers Envirosell, some 20 percent of those walking by a kiosk notice it - that's 110 people an hour.
An added benefit is that, unlike a traditional mall store, the potential customer doesn't have to make a choice to enter. Kiosks are often located right in the traffic path, meaning a customer passes by. It's up to the kiosk owner to entice them to stop, but the right smell or site can often do the trick.
A mall kiosk - turn key - can be had for as little as $45,000 for a single unit. The kiosk's low cost can also offer an opportunity to purchase multiple locations in large malls, doubling the potential customer base and capturing variances in traffic flow. A kiosk's small size also typically means that fewer employees are needed to manage it, keeping the operating costs low as well.
Kiosks also offer an excellent opportunity for area developers, who commit to opening a larger number of franchises within a set period of time. Some franchisors require the area developer to open and operate at least one unit himself or herself.
There are a number of intriguing kiosks franchises out there, and even more on the horizon. See how a kiosk can offer a great way to own your own business.
Kiosks Offer Advantages in Owning a Franchise - To learn more about this author, visit Michael Hemenway's Website.
Like this article? Share it with your friends
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John PowerJohn Power, founder of Biltmore Franchise Consulting, has extensive experience developing and marketing franchises and business opportunities. He has been in and around franchising for over twenty years. From 1980 through 1990 he conceptualized, organized, and developed the American Video Association. He grew AVA to 2,000 national members, before selling the company it 1990. It was later merged into another home video marketing company. From 2000 to 2005 he worked as a contract marketing and human resources consultant to several local and national companies. In 2005 Mr. Power began working as a franchise development consultant on a full-time basis. Since that time he has helped more than three dozen companies initiate and develop their franchising program. He notes that there are many companies interested in developing a franchise program, and who need his specialized assistance. Mr. Power is a “hands-on” franchise consultant. He said, “I am the ‘nuts and bolts’ person who tends to the details for my clients.” Mr. Power holds a B.S. degree with a major in Marketing. See: www.biltmorefranchise.com You may contact Mr. Power at: jpower@biltmorefranchise.co - Visit John Power's Website |
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Anne BarrAnne Barr has over 26 years experience in sales and marketing, six years as a franchisee. She has assisted over 367 business owners and purchasers to achieve their goals in career change, transition and exit strategy. She holds the designation of Certified Franchise Executive from the International Franchise Association, Certified Business Intermediary from the International Business Brokers Association and Board Certified Broker from the Texas Association of Business Brokers. Anne is active in professional organizations, networking groups and volunteers for non-profit entities. As owner/operator of four successful businesses, Anne has proven people skills and enjoys helping clients find the right "fit" in business ownership. Visit www.FranchiseOpportunitySpecialist.com for more information about me and my company. - Visit Anne Barr's Website |
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David AchesonDavid Acheson is the founder of DCJA Consultancy. DCJA Consultancy is a management consultancy business specialising in B2B sales consultancy. They offer bespoke and packaged sales consultancy including Sales Optimisation Review, Interim Sales Management, Sales & Marketing Review, 1:1 Sales & Management Staff Analysis, Management Training, Solution Sales Training, Creation of New Pay Plan, KPI's, run Customer Feedback Campaigns, assist with Recruitment, Coaching, Appraisals and set up Strategic Marketing Campaigns. David spent his early career in accountancy and then moved into sales in 1982, working in Office Equipment, IT, Advertising, Training, Outsourcing and Consultancy. He has held many Senior Positions in SMBs and Global Organisations including Head of Sales Operations & Head of Business Development. His knowledge, skills and great experience of the Sales Industry has led to David making keynote speeches and running educational sessions to key businesses through organisations including The Chamber of Commerce and Business Link. - Visit David Acheson's Website |
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John BrennanJohn Brennan Ed.D. Dr. Brennan is President of Interpersonal Development, LLC, a training and development firm. Interpersonal Development has provided sales training and coaching to more than 3,000 sales reps from over 100 companies. A native of Australia, Dr. Brennan received his doctorate from the University of Rochester. His dissertation researched the effectiveness of Behavioral Modeling Technology in training people in interpersonal skills. While he has spent most of his career designing or delivering training, he was also a Vice-President of Sales of a training and development franchise with operations in 25 markets. Dr. Brennan has designed and delivered sales training in North America, Asia, Europe, Australia and the Middle East. He has been a guest speaker at numerous national and regional professional conferences. When Microsoft wanted Best Practices articles on sales for their web site, they called Dr. Brennan. The results are at http://office.microsoft.com/en-us/FX011387391033.aspx His firm’s clients have included Volvo, The Prudential, Merrill Lynch, Eastman Kodak, Gannett, Equifax Europe, the Economist Group and countless small businesses. - Visit John Brennan's Website |
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Jay Kubassek(Jay's Full Bio: EvanCarmichael.com/jaykubassek) In five years, Canadian-born entrepreneur Jay Kubassek went from selling mufflers at a Midas franchise to revolutionizing Internet marketing with the 2004 launch of CarbonCopyPRO, a online marketing education company, now worth over $20 million with customers in over 160 countries.
As an independent film producer, his upstart film fund Aliquot Films is currently producing a films with Spike Lee and Abel Fererra (starring Ethan Hawke and Dennis Hopper.)
Jay's entrepreneurial spirit is irrepressible. He’s the owner of five companies, a professional speaker and trainer, international real estate developer/investor, extreme sport enthusiast and emerging philanthropist. Jay resides in NYC with his wife Jamie, son Milo and dog Cooper. Visit Jay's official website: www.JayKubassek.com - Visit Jay Kubassek's Website |
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