Maintain a good working relationship with your franchisor

Guest post by: Michael Hemenway
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Factoring Offers Hope for Companies Struggling with Cash Flow - By Michael Hemenway

To help a franchise system to succeed, it’s very necessary that the franchisor and the franchisee maintain a healthy relationship. People buy a franchise, because they don’t want to start a business on their own and franchising is such a field where the franchisor is there to guide them in the best possible way. But, the franchise system will work, if the relationship between the two is harmonious. So, here are some tips on how to maintain a proper working relationship between the franchisor & the franchisee:

• Regular communication is the most vital step in keeping a relationship going. It should be two-way traffic where a franchisor will always be there for the franchisee, no matter how trivial the problem is. Moreover, if a problem looks too difficult to be handled alone by the franchisee, calling the franchisor can make things easier. The vast experience of the franchisor (and the other existing franchisees in the system) ensures that someone else has already faced the same problem somewhere and has emerged wiser.
• One thing that hampers the working relationship between the franchisor and franchisee is impracticable expectations. It’s true that before actually buying a franchise, both the parties try to impress each other. They make such promises or show data that are unrealistic. But, when the franchisees actually buy a franchise, they find out that everything is not as rosy as it had been painted. The franchisor may also realize that the franchisees don’t actually have the required money to run the business. In order to avoid these things, be very clear on what is written on the franchise agreement. Having a fixed guidelines regarding what one can expect from the other will help them to go a long way when they are franchisor-franchisee.
• Similarly, mentioning clearly in the beginning what are the roles of the franchisor and the franchisee in the system is necessary. While the franchisee will do the ultimate selling/servicing to the customers, the franchisor is supposed to maintain the brand-image in such a way that the customers come back to the franchised units over and again. Here too, a well-written and examined franchise agreement will make sure that this issue never becomes a problem.
• Trust is a very big factor in the franchisee-franchisor relationship. The franchisor has to trust the franchisee on the fact that the latter can run the franchised unit to his and the brand’s best interest. The franchisor has to give its franchisees breathing space and listen to their ideas and objections before deciding on the crucial issues. On the other hand, the franchisees too have to trust the franchisor in matters of business decisions. They must remember that it was their franchisor’s acute business sense that had made the brand successful. The franchisees cannot go on objecting to every new decision and modification that the franchisor makes! They are together in a business and any squabble between them will result in poor customer services, which, in turn, will bring both of them down!

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Factoring Offers Hope for Companies Struggling with Cash Flow - By Michael Hemenway

About the Author: Michael Hemenway

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Founder/CEO of brandEXPANSION the only firm of its kind serving all aspects of franchising. With our industry background and successful franchise units established around the world, we have a time tested strategy to assist you in locating, developing, advertising, marketing and executing the optimal franchisor and franchisee strategy. brandEXPANSION brings over a dozen years of hands on experience in the field. This gives us an insider’s perspective on the business of franchising, which is an invaluable asset in supporting your objectives. We simplify the franchise experience by providing on going consulting and support designed to deliver the most profitable franchise investment you can attain. brandEXPANSION has placed franchise units in over 1000 locations nationwide. This includes the strategy and writing of franchise documents, over 600 franchise real estate locations selected, over 200 construction projects completed and over 250 proven franchise companies currently represented. The company also operates the leading franchise-industry social networking site, http://www.FranchiseUltraLounge.com.
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