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Webinars Can Be a Valuable Franchise Industry Tool

Written by: Michael Hemenway

Article Overview: Webinars can link franchisees and franchisors in a whole new way. Interested potential franchisees can get more information and explore web-based "discovery days" without the expense and hassle of traveling to the corporate site. Franchisors can create one webinar and allow franchisees to explore it at his or her leisure, without interrupting other work at the corporate level. Unlike a webcast, webinars can allow interaction, such as questions and clarifications.

Webinars Can Be a Valuable Franchise Industry Tool

The Internet has changed the way the franchising industry works. From getting information of franchises to applying for them, Internet has come up as the most preferred form of communication. Now, it has gone one step ahead with webinars that are like seminars, but held over the net. It has made communication between franchisors and franchisees easier; they do not have to leave the comfort of their offices to communicate with each other. Teleconferencing can be communicative, but you cannot see any visual presentation through it and video conferencing is still costly. The more effective and popular alternative is webinar where the participating groups meet at specified date and time on a specific URL and see any presentation or seminar that the host is giving.

Unlike webcast, a webinar allows you to ask questions. The host can speak over standard telephone line while the presentation is being displayed and the audience can ask or clarify points through their speaker phones. Some webinar hosting services incorporate the use of VoIP (Voice over Internet Protocol), thereby, eliminating the requirements of external devices such as telephone and making the process totally web driven. The webinars can also be recorded and viewed later on and can be used for surveys and polls. Audiences can “chat” through text chats to get live answers for their queries.

Webinar is economical as the money that is spent on traditional seminars and meetings are huge compared to that spent on a webinar. Moreover, a franchisee that could not attain the webinar can catch all the action later or re-read the question answer part in order to clarify a point. The web servers that host webinars usually charge on per user per minute basis or on a fixed monthly basis. brandEXPANSION can help you in this matter through Franchise Ultra Lounge, its webinar hosting site. So if you were planning to held a lavish seminar, let escape it and instead opt for a cost and time-saving webinar.

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Article Tags: audiences, franchise, franchisee, franchisees, franchises, franchisors, hosting services, minute basis, queries, teleconferencing, telephone line, text chats, traditional seminars, video conferencing, visual presentation, voice over internet, voice over internet protocol, voip voice over internet protocol, web servers, webinars



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